Archive | April, 2020

Your goal as an affiliate marketer is the same as everyone else, whether big or small, to get new customers and keep the ones you already caught. You need to have a marketing strategy that will use the internet to catch them and keep them. It can seem hard to get it put together but the great thing is once you have the right marketing design and strategy in place it will keep working for you and be easier to follow every time you implement it. You will basically have your home business running on autopilot.

Research is going to be the key to developing a good marketing strategy. Finding out as much as you can about your potential customers, their tendencies on the internet, where they look for information and what information about your particular service or offer is important. It is also important to know as much about their demographics as possible to custom tailor a marketing strategy to suit their needs and interests and capture their attention. Once you find out these things as well as every other bit of information that is pertinent to your market, find what ways are being used to attract them to your website. What are your competitors doing? Is it working? How can it be improved. Also look at where they are doing their advertising and find ways to do it better in those locations, or if it would even be a good place to advertise in the first place.

There is no need to reinvent the wheel. A lot of the work has been done by others in your field to develop a marketing strategy trying to take advantage of all that internet marketing has to offer. Build on their strengths, strengthen their weaknesses, and avoid the failures. This is a win type strategy.

It is rare to find but there will be those around you who say that you are wasting your time, that you don’t have what it takes to market your business effectively on the internet or that your strategy won’t be effective. Don’t listen to those voices, especially of you are one of those, doubting that you have what it takes to make it. The knowledge is out there for you to take advantage of that will show you how to get it done right. I personally stay away from negative people. Be around positive people and you will have much more success.

There are plenty of people to outsource parts of your internet marketing campaign, whether it is doing graphics work for you or doing research on your potential customers or building a custom website for you. There are those that can make your website optimized for search engines so that you are easier to find and customers find you. There are so many resources available to you that can help make you a success that are actually affordable. Seek them out and find out how they can help you. There are those who can make websites for you at a very affordable price and can help you get your web presence up and running quickly.

The internet is a great place to have a home business and developing an internet marketing strategy that will bring you customers is relatively easy and quite affordable. It will take some research and learning and a little bit of time to get your business running efficiently but once you finally get the right internet marketing strategy in place the internet will have your customers found in no time.

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Blending the amazing technology and your online marketing strategy takes a little thought. With all the automated systems available today you can do so much quicker and easier than ever before.

Even though the amazing technology and your online marketing strategy do work together, that does not mean that you won’t have to work. Ultimately you need to plan the best course of action for your business.

It is about more than just getting some software, pushing some buttons and sitting back waiting for the money to roll in. As a matter of fact, this is one of the most common mistakes that many people make. They have bought into the hype of online marketing. They have come to believe that with a little time and virtually no effort, they can can make a ton of money.

The problem is that the software won’t do it all and if you don’t understand at least the basics of how it all goes together, you will miss out on a great opportunity.

So, no matter what technology and automation you depend on you need to be willing to learn the basics of how it all goes together or you won’t have much, or any success.

Another thing that many would be internet marketers overlook is the fact that they need to be able to track all of their results. There are things that may need to be tweaked but unless you are tracking your results you won’t be able to identify which things work well for you and which ones don’t work.

For that reason you should add, and learn to use, some type of code to track elements of your online business. Two things that are very important to track are the number of visitors you get to your site and the percentage of conversions (people who actually take some action like buy your product or sign up to your list) that you are getting.

Most of the tweaks you do to your site will be geared to increasing at least one of these things – traffic or conversions. I always go for both. You need to be able to figure out which tweaks have worked and which ones haven’t worked.

To that end, make sure you only make one change at a time. If you try to change too many things at once how will you know which one of those changes made a difference and which one didn’t?

And worse, you may have actually had one thing that made a positive change and one that made a negative change and they have balanced each other out. If that happens you have no way of knowing that one of the changes actually worked.

Make one small change at a time, wait a few weeks or months to see if the change helped or hurt (or didn’t do anything). If the change worked try something else to get even better results, if it didn’t work go back to what you had before and then make another change.

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…yet it’s a technique most marketers aren’t even aware of yet. And it’s as easy as turning video PLR snippets into lists and cash. Here’s how it works…

Find some good, solid PLR videos that instruct on how to do something. They should cover the step by step method to achieve a goal. They don’t need to be fancy but they do need good information that people want.

Once you’ve got your videos, watch them to find the “good” parts. These are the little 2-3 minute segments that teach something especially useful most people don’t know. Really you only need one of these segments, but if you find several, that’s even better.

Copy that segment into a file of its own. You can use most any video program to do this. Basically you make a copy of that video, then cut out everything you don’t want, leaving that 2-3 minute segment.

Place that video segment on its own page on your website. Once you’ve gotten this far, you’ve got choices on what to do next – LOTS of choices. You can…

1. Add a lead capture form to build your list. “To get the entire 30 minute video series for free, just let us know where to send it.” Drive traffic to your lead capture page from social media, guest blogging, paid traffic and so forth.

Visitors watch the 2-3 minute segment and quickly learn something valuable. You’ve now earned a level of trust. And they are impressed and curious enough to give their email address in return for the rest of the video series.

Taking this a step further, you can monetize your lead capture page by adding an upsell to the sequence. Once they subscribe, you offer them another, related product. Done right this will make your list building profitable enough to pay for advertising.

And with a self-liquidating offer, you can build your list as fast as you like.

2. Promote your membership site. “This entire videos series is just one of many in my XYZ membership. Click here to get more info / sign up.”

You’ll find it’s much easier to drive traffic to your membership sales page by promoting your free video clip. And you can add this into your autoresponder sequence to make more sales of your membership as well.

3. You can sell the actual PLR series. Placing a clip on a stand-alone page is a great way to promote your product. Be sure to rename the video series and give it an entirely different look with a new cover as well.

Visitors watch the clip, like it, and click the link to get the rest of the video series. This takes them to a short sales page with an attractive price tag.

Guaranteed, you will make more sales using this method than if you simply send them straight to the sales page without letting them view the segment.

4. Give the video series away when they purchase an affiliate product. “Would you like to get this entire video series for free? Simply click his link, purchase ABC product and the video series is yours.

They are then taken to the sales page for ABC product. Of course this works best when the affiliate product is directly related to the video series you’re giving away.

5. Give the video series away when they buy your product. “This entire video series is just one of the bonuses you get when you purchase my product.”

Again, letting them preview the video series greatly increases the perceived value and heightens their desire to see the rest of the video series. Thus it’s a much better enticement to get them to buy your product.

BIG BONUS TIP: This tip alone can put thousands of dollars in your pocket, and it’s super simple. Ready?

For options 2-5, you can add them into your autoresponder sequences to make additional sales on autopilot.

And you can repeat this with as many PLR video products as you like, too.

Just show a teaser video and then offer the full course when they join your list, join your membership, buy your product, etc. It’s such a simple technique, yet very few marketers have caught on to this yet so it’s still wide open. Go for it!

Setting up a website is a pretty simple affair. Most anyone can set up their own website, either for free or for a small amount of money. But while setting up a website is simple and easy, setting up a successful website is a whole different ordeal. There are a lot of aspects involved in determining whether or not your website is working as it should, and most people have no idea what these aspects are.

For the most part this is not that big of a deal for those who are just testing the waters or hosting personal stuff. But for those who are trying to set up a website for their business, this can be life or death for your business. So you should ask yourself, Does Your Website “Work?

To answer that question you need to start from the beginning. Go through your website as if you were a visitor, check all your links and make sure everything looks nice and works as intended. We have all gone to websites where they had buttons that led to incomplete or “under construction” parts of the site. That sort of thing is absolutely unacceptable for a business website.

By simply going through and clicking on everything and verifying it all works as intended, you can save yourself a lot of grief down the road. It sounds like a common sense thing to do, but you would be surprised at how many people forget this simple, yet crucial step.

After that you should again ask yourself, Does Your Website “Work? You might think you are safe once you checked over everything, but that is just the technical aspect of it. Yeah, sure, all your buttons work as intended and you have everything you want, but are people seeing it?

Part of making a working website is ensuring it is getting the traffic it needs. There are a lot of web designers out there who can design a very pretty and nice looking website, but that website is not built to utilize SEO and is difficult to make successful.

There are really two main types of websites in this regard. Formatted ones, such as some web designers use, and more modular ones, which is what you should use. You want to be able to freely and easily modify your website to account for changes Google and other search engines make.

You will also want to include all the things these search engines look for when determining what page your website lands on. You want to build your website so that it utilizes all aspects of SEO and gets on the first page.

So when asking Does Your Website “Work, it is not just about the obvious stuff such as checking all the buttons, but also the more subtle things. Even if your website is functional and everything works, it is still not “working” if it does not perform it’s role in attracting visitors.

Only once you get people visiting your website and you are making money can you say your website is truly working.

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This idea has been proven to work GREAT for insurance agents, and it can work phenomenally well for other businesses as well. Imagine you walk into Joe’s insurance to sell your marketing services. Joe is sitting at his desk, looking bored and sad. “Joe,” you say, “How’s business?”

“Not great, he answers.”

“Joe, I’ll bet you a steak dinner that I can get your phone ringing off the hook in days.”

Joe takes you up on your bet. You then launch an advertising campaign via social media or traditional media, in which Joe offers a big steak or shrimp dinner if he can’t save a customer money on his or her insurance. Because the offer is so attention getting and so bold, the phone does indeed ring off the hook.

Just make sure before you run a promotion like this that Joe can indeed save most people money.

You can do something similar with other trades, too, such as tax preparers, travel agents and even auto repair shops. That’s right – auto repair. The offer might be – “Bring in your estimate from any other shop. If we can’t do the work for less money, we’ll buy you dinner.”

Can you do something like this with online marketing? Why not?

“Follow my step by step system. Show me you did all the steps, and if you aren’t making “x” amount of money in 6 months, the course is one me.”

Or…

“Follow my recommendations, keep an exercise and eating journal for 6 weeks while following the program, and if you haven’t lost 10 pounds, I’ll send you my competitor’s program for free.”

The possibilities are endless. By making an offer no one else is making, you will stand out from the crowd, get noticed and make sales.

No one wants to waste time and money on something that doesn’t work for them. As a home business owner this applies to you as well. As a small internet business owner you have even less wiggle room than lets say a bigger company so you need to be able to spot both good and bad changes as soon as possible. You need to be able to carefully evaluate your home business internet marketing promotion. Know what works and what doesn’t for your affiliate marketing.

Once you know how to evaluate your home business internet marketing promotions you can decide which promotion(s) is working, which one isn’t and how best to proceed.

One easy way to do this online is to add code to your site, or use your c-panel information, to track the amount of traffic you are getting. This is one of the most important elements of any business… Knowing the amount of traffic they are getting. Of course, this is only one thing that needs to be tracked. Another very important metric you need to keep track of is conversions. This way you know where are are and are not making money with your promotions.

You want to monitor, compare and optimize all your marketing links in one place to increase the conversion rate. There are also ways of tracking your website Link or URL through free and paid tracking mechanisms. Google Bitly for example.

Getting a ton of traffic is great, but it’s only part of the overall picture. A ton of traffic won’t do you a bit of good if you can’t convert that traffic in some way. Remember you are doing this to make money online. A conversion could mean a sale or just getting someone to sign up to your email list so you can continue to contact them over time and build trust and rapport with them. This is a key piece of the puzzle.

Then, after you’ve built that trust, you will be able to turn many of those people into paying, lifelong, customers. But how can you gauge what is working to increase traffic or conversions?

Like I mentioned above, you need a way to track that information by adding code to your site. But, that is only the “how” you also need to know the “what”.

One big mistake some website owners make is that they get too anxious to increase their traffic and conversions. They are of the “if one is good two must be better” school of thought.

So instead of just making one change at a time and then waiting for a few weeks or months to see what, if any, effect that change had on traffic or conversions they make a bunch of changes all at once and / or they make one change and then get inpatient and don’t wait long enough to see what affect that change had on traffic and conversions so they make another change.

If you take such a haphazard approach to making changes, it will be virtually impossible for you to identify which changes have helped, which ones hurt and which ones didn’t do anything.

You need to make just one change at a time. And then you need to wait long enough to be able to determine if that change had any effect on the performance of your site. How long you will have to wait will be determined in large part by the changes you want to see. For example, if you have made a change that should give you more traffic that may show up almost immediately.

You still have to wait for a week or two to make sure that something else hasn’t had an affect on your traffic rates such as a holiday, bad weather in a certain part of the world, or some other issue that may have resulted in a change to your traffic levels.

Once you’ve waited long enough to determine that the change you made is the most likely reason for any changes that you saw either in traffic or conversions, you should than try to make another change. By continuing to do this, you can optimize your website and get the most out of all the visitors you get as well as getting more visitors in the first place!

Evaluate your business home internet marketing promotion in this way to get the biggest bang from all you do online.

50,000 Free Visitor’s to Your Website Here http://InternetMarketBiz.com

There are many people who jumped online with high hopes of starting a successful internet marketing business or affiliate business. Unfortunately, many of these people have not even come close to realizing this success and many more are wondering where they went wrong. If you need help with your failing internet marketing business this article may be able to provide you with a little insight of where you may have gone wrong.

There are many places where you can get help with your failing internet marketing business, and some sources are better than others. There are many so called experts online who will be only too happy to sell you some product or service that will supposedly help you turn things around and actually start making money online.

Whether it’s a course, some piece of software or just some coaching, it can be mighty tempting to shell out big bucks to finally have the success you so desperately want. But you have to be cautious too.

There are many really knowledgeable, honest people online but even among this group, you may not really find the answer you are looking for.

Instead, start right here with this article. I will give you an idea of where you might want to spend your money and where you are likely to get the biggest bang for your buck I will also tell you what products you may want to stay clear of:

1. For the most part, you should not bother to spend your money on some “do it all for you” software. I have spent more money on this type of software than I care to admit and I have to say that it’s never really worked the way it was supposed to.

Some might have worked, others didn’t work at all, but no matter what none of it has ever lived up to it’s own hype. I would save my money if I were you (I wish someone had told me that when I was first starting out).

2. You will usually get the most out of your expenditure if you buy a course that will teach you something about internet marketing. Internet marketing is not necessarily something I would call hard, but it does have a lot of pieces that have to fit together in a precise way in order to get the results you want.

That is what can take so long; just learning how to put it all together. The majority of your “puzzle” will involve finding the best ways to drive traffic to your website. There are many ways to do this and many elements that will go into creating an effective stream of traffic.

Once you’ve learned this skill and you are getting traffic, and plenty of it, you can start making some real money. Just be patient and keep working it.

3. Another investment that you may want to consider if you have the money is getting a coach. Having someone who can show you the ropes and can even hold you accountable to getting something done can really help.

Obviously, there are many other things you will need such as buying your own domain name, getting a website, etc. but these can all be learned by taking comprehensive internet marketing course.

Doing these steps can really help with your failing internet marketing business or your online affiliate business. It is within your reach but you have to be willing to grab it.

50,000 Free Visitor’s to Your Website Here http://InternetMarketBiz.com

The fact is, most people have an expertise that would make a good product others would happily pay for. But some people either don’t feel confident enough to charge for what they know, or they really don’t know enough to charge.

So what kind of product can these folks create? That’s easy – software.

With software, you don’t have to record videos and write PDF’s and give case studies and examples and so forth, other than what you need to sell the software.

All you need to create a software product is basically two things: A good idea and a coder. Coders are easy to come by – just go to any of the freelancing sites and take your pick.

So how do you get a good idea for software? Study your market. See what people need. Make a note when you wish you had software that would do ____, because odds are other people are wishing for the same thing.

Look at the new software introduced in your niche – how could you improve it?

What are the latest, biggest, fastest growing trends? What software can you make to piggyback on these trends?

The fact is, new ideas for software are everywhere if you’re looking for them.

And software generally has a higher perceived value than information. This means you can either charge more than an information product, or keep your price low and get more buyers.

Either way, you’re making sales and building a list of buyers.

All you need now is an idea and the guts to see that idea through.

Many new internet marketers find themselves asking the question “How much does internet advertising cost?”. And the answer ranges from. . .”It’s free” to “It’s very expensive” depending on what type of advertising you are using. It’s important to remember that free advertising doesn’t necessarily mean low-quality, especially when it comes to internet advertising, but it does mean that you will pay in the amount of time that it takes rather than with a sum of money.

Free or low internet advertising cost methods include article marketing, blogging (on a free blogging platform), participating in any of the social networking sites or forums, placing free online classified advertising, using safelists or traffic exchanges and more. Article marketing means creating informational articles that your target audience would be interested in reading and acting upon and submitting them to various content sites like EzineArticles, HubPages, Squidoo, etc. This type of advertising builds up your credibility, expert status and can get you ranked higher in the search engines. You can set up a blog at Blogger.com and promote your business there. Setting up a profile at Twitter, Facebook, MySpace or any of the other hundreds of social networks is a way to be seen and establish relationships with potential customers. Getting traffic to your blog, profile or answers on forums requires that you participate with other members of the network in a social way. Being too promotional will not win you any points with your audience and it may even get you penalized by the network itself. Doing advertisements on free online classifieds allows you to do more hard-core promotional (less social) advertising. When it comes to Safelists and Traffic Exchanges, the key is to come up with a short headline that compels whoever sees your ad to read further.

When it comes to paid internet advertising, pay per click (PPC), ezines (online magazines) and banner advertising are three popular choices. Pay per click can be very cheap, or it could be expensive. It all depends on how much you bid. If you have a low budget, you will want to bid low and on noncompetitive keywords (terms that people aren’t searching for very much). Luckily, it’s easy to find out what the noncompetitive keywords are in any of the search engines that you advertise on. They will provide you with the tools that help you identify keywords. Once you start getting some traffic and making money, you can gradually start to bid more on the keywords.

Ezine advertising prices vary greatly as well. The price you pay for advertising on an ezine depends on the size and quality of the subscriber list so you will need to research the best ezines and possibly go through some trial and error before you find some that consistently perform. Banner advertising is a way to promote your products on other sites that are ranked well in the search engines and not direct competitors. The internet advertising cost for this depends on the site that you choose as well.

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Let’s say you promote an affiliate product and it does pretty well, earning you some nice sales. The question is, now that you’ve found a product that is selling well to your list, how do you make even more sales? Here are 3 methods:

1. Send another email to those who opened your last email but didn’t click the link, and to those who didn’t open your last email. Offer them the same product, but with an additional 7 days of free email support from you.

This works if you’re familiar with the product, which you should be if you’re promoting it. The addition of real live support can often double your sales or better. And it can be fun making new friends with people on your list.

2. If it’s your product that you’re promoting, send out another promotion to those people on your list who didn’t click the link or open the email, offering the same product with a twist for more money.

The twist might be a special bonus, email support, a coaching call, etc. You can charge more because you’re offering more value. Again, some people will take you up on this offer who wouldn’t otherwise have purchased.

3. Send out the “bugging” email. This is the email that you again send to those who either haven’t opened your other emails or opened them and didn’t click the link.

Admit right up front that you are bugging them with your emails, but you have a very good reason for bugging them. You know this product can make a real difference in their lives. In fact, you’re so sure this product can make a difference that you’re willing to risk your friendship and their patronage just to get them to look at it. Because that is what friends do.

And if you think about it, that IS what friends do. If your friend knows you would be far better off if you only did ___, wouldn’t your friend bug you to do it? Of course. Your email list should be no different. Because you only promote the products you KNOW will help them, and because this product is a life-changer, you’re sending this email.

This technique flat out works – try it.

What NOT to do: Do not be the person who sends that annoying, “Frankly, we’re puzzled why you haven’t bought “x” product yet.” This conveys the message that you think they’re idiots for not buying it and is an instant turn off to any thinking person who receives the email.

Instead, always take the high road of, “I completely understand why you might be skeptical, which is why I’m throwing in free coaching, or which is why I’m offering email support to help you get started, or which is why I keep writing to you.”

By using any one of these 3 techniques, you can double your sales without a lot of effort. This means you can promote half as many products and yet make just as much money, or promote the same number of products and quite possibly double your income.