If you want to go hunting you have to know what you are going to hunt. Strategic marketing planning will help you find out what customers you are looking for and how to catch them. Essential to any affiliate marketing campaign is finding and knowing your target audience. Knowing your target audience doesn’t just mean identifying Planning, a Strategic Marketing Campaign Will Improve Your Aim.
Your aim will track who they are but getting to know how they think and what they want and where to find them. After you know them you can find ways to catch them. The better you know them, the better your chances are at getting to them before your competition does.
Selecting your target market is only the beginning but it is a very
important beginning. It is best to go after customers that you have some
knowledge about and have a legitimate chance of getting with what you
have available. While a BB gun might be enough to take down a small
bird, you wouldn’t want to try it on a grizzly bear. Use what you have
at your disposal and use it on those you have a legitimate opportunity
to be successful with. Choose a target audience whose needs you can
meet. There is no shame in starting small. Use that audience to learn
with and prepare for bigger targets. Many people choose to work
exclusively with small markets and do quite well.
There are several factors to consider when getting to know your target audience and planning a strategic marketing campaign to go after them. You will want to know as much about their demographics as possible. Pay attention to things like their age, sex, race or ethnicity, education, income, family size, or any other factor that can have an impact on their buying behaviors. Don’t believe that you are being racist or buying into stereotypes when you do this. Every demographic group has behaviors that are special to them, even though they may be subtle. Do your best to notice what those behaviors are and cater to them.
Knowing your target audience is incredibly important for anyone planning for a successful strategic marketing plan because it is how they use that knowledge to their benefit that will separate themselves from their competition. All of that knowledge is going to give you insight into how to meet the needs of those future customers of yours.
In planning your strategic marketing campaign you need to know how the other elements of your marketing mix will work together to meet the needs of your target market. The other areas to take into consideration will be things like the particular product or service you want to offer, your method of distribution, your promotions, and the price. The better your knowledge is of your market, the better your ability will be to find a mix that will have an advantage over your competitors.
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Half of us are going to come out of this quarantine as amazing cooks. The other
half will come out with a drinking problem.
* I used to spin that toilet paper like I was on Wheel of Fortune.
Now I turn it like I’m cracking a safe.
* I need to practice social-distancing from the refrigerator.
* Still haven’t decided where to go for Easter —– The Living
Room or The Bedroom
* PSA: every few days try your jeans on just to make sure they fit.
Pajamas will have you believe all is well in the kingdom.
* Homeschooling is going well. 2 students suspended for fighting
and 1 teacher fired for drinking on the job.
* I don’t think anyone expected that when we changed the clocks
we’d go from Standard Time to the Twilight Zone
* This morning I saw a neighbor talking to her cat. It was obvious
she thought her cat understood her. I came into my house, told my dog….. we
laughed a lot.
* So, after this quarantine…..will the producers of My 600 Pound
Life just find me or do I find them?
* Quarantine Day 5: Went to this restaurant called THE KITCHEN. You
have to gather all the ingredients and make your own meal.
I have no clue how this place is still in business.
* My body has absorbed so much soap and disinfectant lately that when
I pee it cleans the toilet.
* Day 5 of Homeschooling: One of these little monsters called in a
bomb threat.
* I’m so excited — it’s time to take out the garbage. What should
I wear?
* I hope the weather is good tomorrow for my trip to Puerto
Backyarda. I’m getting tired of Los Livingroom.
* Classified Ad: Single man with toilet paper seeks woman with hand
sanitizer for good clean fun.
* Day 6 of Homeschooling: My child just said “I hope I don’t
have the same teacher next year”…. I’m offended.
Having an internet marketing business or affiliate internet business is a great way to be independent and have a secure source of income. It can be started up with very little money and really the only resource required to keep it running and be successful is your own time and dedication. Despite the advantages of having such a business, countless people find themselves getting frustrated and throwing in the towel, so they do not find the success they were hoping for. Don’t give up…
If you want to be successful on the internet, one of the important things you will need to do is Keep Your Internet Marketing Business Fresh. Most people will throw up their website and then let it sit, maybe poking it once a week or so. This is why they fail. The internet is an ever shifting market and if you are not constantly working your business, it will fall behind and fail.
Now, just to be clear, I am not saying you need to spend all day every day working on your website. That is a selling point about working online, you do not have to work all that much to keep it rolling. Just work an hour or two every day to keep it going, that is all it needs.
By working your website every day, you provide new and fresh content and this in turn makes the search engines happy. By Keeping Your Internet Marketing Business Fresh you keep it high in the rankings. Google and other search engines look for certain criteria to determine what page your website should land on when someone searches for related terms.
That is referred to as Search Engine Optimization. SEO, again, looks for a variety of things but most importantly is just keeping your website active and loaded with new, unique, and fresh content. If you just let it sit, the search engines would bump your website down and down until it ends up on page 100, and who is going to find it then? No One!!!
Google is constantly updating its software to help the user find what they are looking for, but this also means it requires you, the website owner, to be on your toes and always adapting. Even if you were going good before, an update can absolutely wreck you. So if you want to Keep Your Internet Marketing Business Fresh or Affiliate Marketing Fresh, the absolute most important thing to keep in mind is to always be aware of what Google is doing.
You need to keep tabs on what the current software requires of your website and you need to keep on the look out for updates. Many businesses have gone under because an update decided their website was not doing what needed to be done, and ended up bumping them down to lower pages.
By keeping your eyes on Google and always working to abide by their rules you can ensure that no matter what happens, you can keep your website on the top pages and get a consistent flow of traffic, which in turn means a consistent flow of money. Isn’t that the name of the game.
There is a super simple way to create products people want to buy. It’s so simple, in fact, that you might have heard of this technique and quickly dismissed it. Yet it works like marketing magic just about every time it’s used.
Here’s the secret: Write your sales page BEFORE you create the product.
That’s it. Now here’s why it works:
– The headline and bullet points basically give you an outline of the product to create.
– You don’t have to think of the bullet points yourself – just go to forums and find out what people are asking. Those are your bullet points.
– It is far easier to write the sales letter first and then create the product, rather than the other way around.
– As you write your letter, you can think about what your customer wants to know. Put yourself in their shoes. This almost guarantees a great sales page and product.
– If you outsource the product creation, you can simply hand your writer the sales page and let them create the product from that. You’ll get a far superior product created in less time than if you ask them to do it from scratch.
– There’s no need to hire an expensive copywriter using this method.
Here’s another secret – copywriters use this method all the time when creating their own products. And if they do it, you KNOW it works.
“But if I’m writing the bullet points first, how will I get the information?”
The same way you would doing it the traditional way – research. Either way you’ll be researching your product if you don’t already have the knowledge. But if you’ve already written your sale letter, then you’ll know exactly what information to look for, saving you time.
And if you find some gems of info as you do your research, you can always add those to your product as well as to your sales letter.
Write the sales letter first and you will nearly always produce a product people will want to buy.
These are challenging times we are living in. The whole world has gone crazy, but inside a crisis, there is always an opportunity.
I am not talking about reselling N95 masks or hand sanitizer on EBay. That’s irresponsible, immoral, and wrong.
You have to realize that right now, there are more people than ever who are at home with time on their hands. There are also more people than ever who are wanting to stay home and build an online business. However, most need help to do that!
If you want to be successful online and make money, then you need to reach all those prospective customers and give them a hand. Help them to be successful by becoming their guide on the journey. Some people are hiding at home, paralyzed by fear. If you take action, you will stand out and there is less competition!
You cannot reach those prospective customers unless you have mastered the game of traffic. You need a flow of visitors to your pages so you can get their attention. There is NO better way to get a flow of responsive visitors for free than using a NEW safelist mailer program. You can send your emails promoting your pages to a fresh list of new prospects looking for information.
That is why you need to join this NOW, which just launched. It is growing fast and all those new members want to see your ads.
Don’t waste your time on old sites that require you to email thousands of people to get just a few visitors in return. Go where the conversions are high and traffic flow is fast! That’s where you make money…
Imagine if your products were as addictive as some drugs – only in a good way. Your customers derived tremendous satisfaction from using your products, and continued to buy and use them for months and years.
Your business would thrive, your customers would receive tremendous benefit, and everyone in this scenario would be happy.
But how do you build addiction into your products and services? And in fact, can it even be done?
The short answer is that not only can it be done, but it already has been done many, many times over. Look at any product or brand that people rave about and continue to buy over and over again and you’ll have a product or brand that people are in some way addicted to.
The Apple brand immediately comes to mind, as well as many video games, foods, certain authors and so forth.
In fact, bloggers and authors can use addiction to tremendous advantage, getting their readers to come back time and again for their latest post or book.
So the question is, how can you build addiction into your products and services? The answer is by meeting as many of these six human needs as possible. The more of these your product satisfies, the more addicted your customers will become:
– Certainty and security – avoiding pain and gaining pleasure. For example, the certainty of a continuous stream of income that means you never have money problems again.
– Uncertainty and variety – good surprises, positive changes, new stimuli. For example, when you play a video game there are always elements that can take you by surprise at any time.
– Significance – feeling unique, special, important or needed. A service that pampers makes us feel special. A new job title makes us feel important.
– Connection and love – feeling close to someone or a group of people. Social media helps us feel connected. An active forum centered on a product or goal can provide a strong tribal feeling.
– Growth – expansion of capability, capacity or understanding. Many information products can provide growth opportunities.
– Contribution – a sense of service and of helping others. A forum in which members help each other reach their goals can be especially effective for this.
We know if we can incorporate all 6 of these needs into a product, we’ll have something that is potentially addictive to our customers. So let’s try it with a membership on how to make money online, and see what that might look like:
– Certainty and security. This one is easy – if they learn how to make money online, they will have security. And in our sales information, we’re going to highlight the successes of current members to demonstrate the certainty that our program works.
– Uncertainty and variety. We can add special bonuses and surprises in the member’s section to keep things interesting. Plus we can run challenges and competitions.
– Significance. We find ways to acknowledge individual members as often as possible. We also respond quickly to all communication with personalized answers. And we continually let our members know how important they are to us, and remind them of the contributions that only they can make to the world.
– Connection and love. We provide a forum or a private Facebook page where members can interact and become part of our ‘tribe.’ We highly encourage this interaction and have key people who answer questions and help everyone.
– Growth. We can have different levels of mastery that members work through, so they can see the progress they are making. Their levels of achievement are displayed inside the members’ area (significance.)
– Contribution. In the forum we encourage and reward members for helping each other. And we remind them of the contribution they can make to the world by using their new skills.
As you can see, it’s not all that difficult to touch on all 6 needs within your product or membership. Many times you’ll see overlap from one need to the next. And the better job you do of meeting these 6 needs, the more people will become addicted in a positive way, and possibly even become your customers for life.
So next time you create a product or service, or start a membership site, ask yourself – how can I get my customers addicted – in a good way?
If you are looking to Submit Your Website Free, then there are a lot of options available to you. There are quite a few website hosting services out there that will allow you to host your website for free. With money being tight for most people this can seem like the perfect way for you to get your website out there even if you are on a tight budget.
But while it sounds good, is it really the right choice for you? While hosting a free website is pretty easy, it may be the wrong move depending on what exactly you want your website to do. If it is just some personal affair, then it will work wonderfully.
Not all free web hosting services are the same, and some will offer
features that others do not. So you should look into finding out what
exactly these services have. Do they allow you enough administrative
freedoms to have the website you want? Do they allow you enough
bandwidth to have the content you want? These are questions you should
ask before settling on a specific service.
As I mentioned above, utilizing a free hosting service can be great if you just want to put up some personal site for whatever reason. However, if you are a business and want a website related to your business, this is where things can get a little tricky.
While being able to Submit Your Website Free would be nice, for
businesses this is not always an option. With free services you,
obviously, will have certain restrictions. These restrictions can hamper
your efforts in promoting your business. Free websites can also impose
restrictions on how you drive traffic to your website, making it even
more difficult to get yourself and your business out for the public to
see.
Beyond those problems is a very simple fact that it looks tacky. You
want your business to appear professional and appealing, after all. If
you utilize a free service, it will be obvious that it is a free service
and this might turn potential visitors away. They may not take you
seriously, since you do not even have a proper website.
While your budget may be tight, if you are looking to make a website for
your business it is best to simply fork up some cash and buy one. They
are not that expensive and you would be surprised at just how much of a
difference it can make. Not only will it make your business appear more
professional, but the enhanced features and control you have will make
it far easier to tailor your website to meet your needs.
Ultimately, though, it comes down to what you are looking to get out of it all. If you just want some personal website, maybe a blog or some kind of file sharing website, then using a free service to Submit Your Website Free is probably your best bet. But if you are looking to set up a website for your business, you will need something a little more and for that you will have to part with a little cash.
Many business owners tend to overlook one of the best, free methods of internet marketing promotion available to them—writing articles. If you’re shrugging and thinking that you’re not a writer so you couldn’t possibly promote yourself in that way, take heart. You don’t have to be a writer. As long as you know your subject and can explain it in a reasonable way, you’re capable of marketing yourself with articles.
Internet marketing promotion is the key to your online business’ success, so you want to use every resource available to you and articles are powerful little tools in getting your business in front of people who are interested in what you have to say. It’s very easy to get started.
Think about article topics that relate to your business. What services do you offer, or what products do you sell? If you sell pet items, any article about any aspect of pet ownership is a possibility. If you sell voice recognition software, then an article about how disability affects computer use or how dictating a novel while doing other things with your hands can allow you to get more done might be a good choice. Anything relating to your main business focus is a good possibility.
You’re going to get very specific with your internet marketing promotion
very soon, but for right now take one or two topics you’ve come up with
an actually write about them. You’ll want to aim for an article of 400
to 450 words, depending on the minimum of the depository like
ezinearticles.com that you’re aiming it for. Just convey your knowledge
on the subject, and write like you talk. After you’ve done a couple, it
will get easier.
You want your internet marketing promotion to look as good as everyone
else’s, so spell check your work and proofread it for errors. Add a
brief author note at the bottom along with your link. Then submit the
articles. Now that you’ve had a little practice, find an online keyword
tool like the one Google offers for free, and think of some keywords
that relate to your business. If you own a gardening center, then
“growing roses” or “when to mulch” might be possibilities. Use the tool
to find popular keywords that don’t have thousands of websites already
catering to them.
The next step in your article internet marketing promotion is to pick a
few keyword phrases and write articles based around those. Use the
phrase in the title if possible, and 4 or 5 times throughout the
article. This makes it more likely that when someone searches on that
phrase, your article will show up high in the listings. Then when they
read the article, they find your link at the bottom.
If you’re truly intimidated by writing articles, you can always hire someone to do it for you at a reasonable rate. But it could become something you enjoy doing. Articles filled with good content can be a fun way to expand your internet marketing promotion efforts.
Someone asked me what I would do if I had to start my business over from scratch in 3 months. And that got me thinking – if I could take the experience I have and use it to start over from scratch, how would I do it?
Mind you, I wouldn’t have my mailing list. I wouldn’t have traffic, a following, name recognition – none of that. Just my experience as to what works and what doesn’t.
And let’s say that my life depends on me having a full time income at the end of those 3 months. No pressure there, right? But a lot of people find themselves in a very similar situation – make money or else. Or else they’re in trouble, or else the bills go unpaid, or else they’re facing losing their home, or… worse.
So with that in mind, here’s what I would do:
– I would stop looking for magic ‘make money online’ products and ideas. There is no secret combo of tricks and buttons to make money. It’s not a printing press. It’s a free market. And in that free market the way to make money is to stop focusing on the money, and simply make yourself indispensable to people who need your solution to their problem. Do that and the money follows.
When you’re focused on providing solutions, you no longer get distracted by all those shiny programs that steal your time and your money. I’m not saying all programs are bad. In fact, many of the “how-to” and “step-by-step” are useful as small pieces to the large puzzle. But that’s what they are – puzzle pieces – not full blown businesses.
– I would start with the outcome first. What is my market? My product or service? My goal? What is the solution I can provide that people will gladly pay for? What is THE ONE BIG BENEFIT I can provide to my customers? This is the starting point of everything that will come next.
– Next I would build my website. Odds are it’s going to be a blog. I’m not going to spend a world of time on setting this up because I only have 3 months. I’ll spend an hour maximum choosing the URL, I’ll get the hosting, I’ll choose a simple, streamlined theme, I’ll get the autoresponder and I’ll be ready to get started.
Yes, it takes money to get started. Not a lot, but some. You’re making an investment into your future. And if you think spending a couple of hundred dollars to set up your internet business is somehow a lot of money, consider the alternative: Spending at least that much each month just to drive to and from a job, or spending thousands for a brick and mortar business.
– Time to create content for that blog. But this isn’t about running a blog, it’s about running a business. The blog is just the tool to get the business done. So here’s what I would do: Look at the big benefit I deliver, and then write down all the stumbling blocks people encounter trying to get that big benefit. Then pick out 3 of these and write stellar posts on how to overcome those barriers. Then repurpose those posts into videos and podcasts, as well as an incentive to get people to join my list.
Notice I’m only creating 3 pieces of great content, not 300. And I’m repurposing those. Some folks spend years trying to get everything just right, but I’ve only got 3 months, so forget perfect and just get it done.
– Next, I would offer a service or coaching. Do you know why? Because it’s the quickest way to make real money. Offering products is great, but it takes time to create the products and more time to build the lists to promote the product to. When your list is small, it’s best to focus on services or coaching because it’s the fastest way to profit.
The blog posts should be highly focused on getting my prospects to take the next step, which is likely going to be a free consultation. It’s not easy to sell a $300 a month coaching program or a $1,000 website optimization package online. But it can be if you get them on the phone first.
– Now I’d focus on getting as many people on the phone as I can, because I know two things: The more prospects I get on the phone, the more likely it is some of them will say yes. Plus, I’ll get better and better at finding out their needs and selling them on the solutions.
– With my first customers or clients I would deliver like a madman (or mad woman.) I’d blow them away and earn myself raving testimonials which I would then use to earn more clients.
I’d also be Mr. or Ms. Communication, with both my clients and everyone else on my list and in social media. If someone writes to me, I answer quickly. If they mention me in social media, I am thanking them the same day and so forth. This is a people business and my goal is to please the people and thus build my name and my reputation.
– As I’m servicing my clients, I’m learning what they need and want. And I’m using that information to create my first product which I will then sell to my list, and hopefully through affiliates for a long time to come.
Selling time for money is a great way to get started, but as soon as possible you want to be creating assets that you use to systematize your sales funnel and your income.
– Time to focus on traffic and more traffic. Social media, guest blog posting and paying for advertising are methods that can be used long term to drive people to your site and onto your lists. Each one has a learning curve, but as you improve you’ll see quick returns for your time and monetary investments.
And I’d build relationships with other marketers in my niche. Almost nothing drives good quality traffic faster than an expert in your niche telling their list about you or your offer.
– Lastly, I would continually strive to improve the benefits I deliver to my customers. Great today is only good tomorrow and not good enough the day after. I know I have to stay on top of my market and provide my customers with what they need and want even before they know they need and want it.
Bottom Line: By delivering the solutions people seek, I can build a fully functioning business in a short amount of time. And yes, by diligently following these steps, you too might be earning a full time income in 3 months.
Okay, this one will take a little legwork, but it is work you’ll be doing anyway. Only this time, it will pay off double. Here’s how it works: Every marketer winds up hosting downloads, pdf’s, zipped files, redirects, cloaked affiliate links, images and a bunch of other things. The way we do it is generally like this: yourdomain.com/buythisproductnow.
Now then, to make this work you’ll want to get a domain name that you use only for hosting all of this stuff. It should be a catchy name that directly pertains to your niche – something that arouses interest and curiosity all by itself. For example, TheNakedMarketer.com or TakeThisJobAndShoveIt.org.
Host everything on subdomains of this domain. As you get traffic to all of these subdomains, a funny thing is going to happen: You’re going to get traffic to your root domain as well. Even though you never send anyone there, people are going to get curious, lop off the part after the slash in your domain name and see what’s on the home page.
This is where you make your money. You can either put up a squeeze page that’s followed by a one time offer, or you can redirect it straight to an affiliate offer.
If you get 500 people a month going to this domain, and only one out of 5 joins your list, that’s still 1200 new subscribers a year. PLUS whatever sales you make from the one time offer. If you position your squeeze page correctly, you should get a conversion rate much, much closer to 50%.
Now then, if everyone you’re already sending to these downloads, redirects and so forth are already subscribers, then don’t use a squeeze page. Instead, redirect that domain straight to your highest converting offer of the moment. Even a handful of sales a month can translate into a thousand dollars or more per year, just for doing this one simple thing.
And since you have to place your downloads, redirects, cloaked links and everything else somewhere anyway, why not make some money from it?
