Archive | April, 2020

More and more people are turning to the internet for all their needs, and businesses are following suit. We live in a society where, if your business does not have a presence on the internet you are going to lose out on a lot of potential business opportunities. This opens up a great avenue for those looking to start their own business on the internet.

Owning your own online business has a lot of advantages, and few drawbacks if you do it right. Unlike conventional businesses, starting an online one can be done fairly easily and cheaply. One of the best businesses you can start up is an internet marketing business or affiliate marketing business.

It is not as difficult as you might think. When people hear the word “marketing” they assume it is some elaborate process which requires a great deal of knowledge, and while that is not inaccurate, that does not mean it is impossible either. It just takes time, perseverance and dedication.

Marketing on the internet shares some qualities with conventional marketing, but it also uses a lot of unique methods. If you want to be successful you need to learn these methods. While time consuming, they are pretty straight forward so all you need is the dedication to continue (and maybe some money depending on what resources you use and how much time you want to save).

If you want to get started then the first thing you need to do is find a place to start. There are a lot of guides and training courses out there that give you all the ins and outs of internet marketing, but to properly use that you need to build a foundation. There are a lot of beginner courses out there that can help you do this.

With so many courses out there it can be difficult knowing which to use. Some are fantastic and will get you going on your business right quick, others are not quite up to par and you might find yourself wasting your time. What you want to look for in determining the quality of the training course is how easily you understand it.

Many places will give samples of their course for you to read over. You should look into it and see whether or not it makes sense to you. Sometimes these courses can be too complicated or skip critical steps leaving you confused. You want a training course that will walk you through, step by step.

Beyond that you will want one that is comprehensive and is made by someone who knows what they are talking about. The best way to find this out is simply by looking at consumer reviews. See what your peers thought, did they understand it and did it help them? Or did it end up being a waste of time and money?

Lastly, when looking for a business opportunity, you need to worry about money at some point. The benefit of an online business is that it can be started for next to nothing, so if money is tight you need to look for a quality training course that you can afford and there are many online businesses that can be started on a budget. You can start here at jtmoreno(dot)com.

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Even if you’ve never made a video before in your life, you can do this. And once you have your videos, you can sell them, use them as lead magnets, use them as bonuses to affiliate products and so forth. You can even use them to establish your authority and credibility in your marketplace.

Here’s how you can quickly start making your own video products:

– Download the free screen capture video program called Snagit. You can download it at TechSmith or Google to find other websites that offer it.

– Decide on what kind of video or video set you’re making and the purpose of it. Is it a training? Or an info product? How about a video for a sales page, or maybe a lead generator on YouTube. It could be the video you put on your squeeze page, or the incentive you use to get people to join your list.

If you’re making a product, then keep it simple. Look at what is already selling so you’ll know ahead of time that there is a market for your new product. Look at what Kindle titles are selling, what info products are selling and so forth.

– Now that you know what you’re going to make, break it down into steps. If you’re making a product, for example, then break it down into problem, analysis and solution. Each step will be one video of 5 minutes or less. If one of the steps takes longer than 5 minutes to explain, then break that step into two videos. Think of these as video mini-trainings.

– Create 3 to 4 PowerPoint or Keynote slides for each step, or plan a short demo for each step. If you’re using PowerPoint, then choose ‘browse by individual’ so it can be resized to any size screen. Write the steps as bullet points. Use 3 to 4 bullet points per slide.

– Open up Snagit and narrate as you make your video. The bullet points cue you as to what to say for each slide. Just talk your way through each step as though you were talking to someone there in the room.

– Once you’ve got your videos, you can either host them on your site, use a hosting service like Amazon, or place them on another site like YouTube. As you upload each video, grab the URL and paste it into a Word document in order: Step 1, Step 2 and so forth. Obviously if this is a paid product, you’ll want your videos to be hosted somewhere out of the public eye.

– Write short narrative descriptions for each video and place them above the corresponding links in your word document, to let your readers or buyers know what each video is all about. This document will act as your introduction to your product.

– Then save the document as a PDF. If you’re selling the series, you can deliver the PDF, and buyers can click the links and watch the videos.

You can even give away the first videos, and then offer to sell them access to the remaining videos. For example, on your PDF you show the first 3 video links, then you have descriptions of the rest of the videos but no links. If they buy the product, they get the links to those videos.

It’s a very simple way to make a video product, and you can do it all in less than a day.

Snagit can be used for a lot more than making products, and it’s an excellent way for new marketers to play with video and get results very, very quickly.

Your Ebook deserves to be seen by everyone in your niche but unless you have an effective internet marketing strategy no one will ever know about it. You don’t necessarily need to write an Ebook from scratch but you can find a relevant Ebook cheap or even free that you can brand as your own. The difference between your Ebook being great and being successful is your ability to get it in front of people. Once you have the Ebook completed and to your high expectations the battle is only half over. The rest of your work now is finding how to market it online. You could outsource that but once you realize how simple and cost effectively your Ebook can be marketed you’ll want to do it yourself.

The best thing that you can do is make sure that your Ebook is the best that it can be. Make sure that your ideas are crisp and clear, that it is error free grammatically and everything is spelled correctly. Also ensure that all illustrations help understanding the points you are making, and that it is pleasing to the eye. It is easy for bad illustrations to become a distraction so make sure they are done well. If you need get people to review and critique it for you and that you take their advice seriously. The better your product is, the more excitement will be created around it. Strive for excellence and people will strive to get what you offer them.

Use word of mouth to spread the word about your Ebook. Give it away Free if you have to. It would be best to supply your customers with a form that they can recommend it to their friends and associates. Make it so that they can send a personalized invitation to them with a link back to your site. If your customers like it and find it beneficial they are going to spread the word about it.

Another marketing strategy that is going to be incredibly helpful is providing short articles full of good information to ezines, article directories, and other third part sites. The internet is full of these type of sites and used by a wide range of people to seek out this kind of information.What this can accomplish is you make yourself known on a wider audience as an authority or expert on the subject you are dealing with. This will only help you, though, if you provide a link to your site or your Free ebook. Don’t let them know everything you know. Leave them with only part of the answers or information that you want them to know and that to get the rest of it they are going to have to pay for it. If you do this part right, they are going to buy.

A key strategy is to create a group of customers who will keep coming back and buying what you offer in the future. Offer free incentives for them to buy your ebooks like an ezine, newsletter, or even an ebook that you have written earlier or one that you have rights to that you can give away free to get quality traffic to your website. The benefits of the ezine or newsletter is that you are seen as a constantly good source of information and you stay on their radar. When you have your next ebook, you will have your first group of customers ready to go. Make sure, though, to reward these loyal customers with freebies or discounts on your next books because these are the ones who will really do the best marketing for you.

These ideas are only the the tip of the iceberg but enough to get you going. You have something excellent to offer people on the internet with your ebook, have a marketing strategy that will bring it the attention it deserves.

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