I couldn’t find the download anywhere. I checked my email, I clicked all the links and went to all the pages, I set up my new, free ‘membership’ and still the download wasn’t there. But they kept telling me to be sure to download it as soon as I watched the video. So I watched the video, but the download still did not appear.
Do you know what DID appear?
An email.
“We noticed you still have not downloaded the XYZ Document. If you need help, just click this button and someone will call you to assist.”
Ah-Ha!
Sneaky clever, don’t you think?
Here’s what they’re doing:
They’ve created an outstanding video that teaches a marketing technique. To get you to watch the video, they promise you a free download of one of their internal documents that’s made them millions.
But you can’t get to the document until you watch the video (it’s a long one) all the way to the end. You watch the video and… WHOOPSIE! Haha!
No download.
Next comes the super nice, super helpful sounding email. This is where they get you on the PHONE and sell you on their expensive program.
It’s a bit diabolical, but still I have to acknowledge their creativity.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
What do most people like least about buying tangible goods online? I think it’s the shipping costs. Sure, you’re ready to pony up that $20 for the item you’re dying to have, but do you really want to pay the $7.99 shipping fee? Maybe not.
Then there’s another factor we might want to look at – remorse. Not the remorse that comes from buying something and then regretting it, but the remorse that comes from NOT adding something to your order.
Sure, you got the Super Duper Widget and the Super SUPER Duper Widget Accessory, but darn it, why didn’t you get the Super Duper Case to go with it? Blast it all, now you feel like you blew it. Except…
Except there is a company out there called Zulily that has an innovative solution for both of these obstacles. When you place an order with Zulily, you can order again anytime in the next 2-3 days and pay NO additional shipping costs.
This means you can go back and get the items you wish you’d purchased in the first place, and it won’t cost you a dime in additional shipping.
Zulily also offers to split your payment in half. You pay half now plus shipping and the other half in a month. They have your credit card on file, so the risk to them is extremely low. And I’ll bet the increase in business is substantial.
Is there a way you can apply these super consumer friendly practices to your business, and increase your bottom line in the process?
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
While appearing on the Late Late Show with Craig Ferguson, super star country singer Trace Atkins tells about the time in his life before he became famous. Trace played in clubs throughout the Southwest for 5 years, moved to Nashville and played in bars for another 3 years before getting his first recording contract.
Trace says, “I always had very happy club owners because I would challenge people to drink as much as I did from the stage. So I sold a lot of liquor, which is really the business that you’re in when you’re playing in beer joints. You’re not in the music business, you’re in the liquor business.”
Craig Ferguson jumped in with his own analogy, explaining that his late night tv show wasn’t about television; it was about selling erectile dysfunction pills to lonely people. Okay, maybe Craig was joking (and maybe he wasn’t) but the point is this: You’re not always in the business you think you’re in.
Trace knew that if he wanted to stay booked in the local pubs, he needed to make the bar owners happy. And what did the bar owners really want? It wasn’t to pack their venues with people who liked to listen to country music – it was to sell drinks. It wouldn’t matter how many people showed up for the music if no one was drinking and Trace knew that. That’s why he made it his business to sell alcohol, making the bar owners happy and ensuring he continued to work.
Trace’s number one customers weren’t the fans, they were the bar owners. And later, his number one customer would be the record label. Whatever you sell, it might not be what you think it is and your customer might not be who you think it is, either.
If you’re in the business of helping small businesses with their marketing, who is your customer? The business owner, of course. And yet there is often someone who it is even MORE important to impress than the business owner, and that’s the gatekeeper. It might be an assistant, a secretary, a spouse or the manager. This is the person who is the KEY to getting to the guy or gal who makes the money decisions. If you don’t make it a priority to sell the gatekeeper first, they are going to sabotage you and you’ll never get the client.
Let’s say you’re in the weight loss industry. Are you really selling yet another method to lose weight? Or are you selling people on the hope they can feel sexy again, fit into their clothes again, live longer, overcome their crippling health challenges and so forth? If you’re a minister or a teacher, your clients aren’t your congregation or students – it’s the board that determines if you get to stay or go.
Let’s face it: If it weren’t for all the issues that being overweight brings with it – if people were just as healthy and sexy and confident with that extra weight – then you would be out of a job. You’re not selling a skinnier body, you’re selling a better quality of life, and that’s a huge distinction.
The romance niche isn’t about finding someone to move in, pay half the mortgage and make you less lonely – any decent roommate can do that. It’s about sharing life experiences with the one person who truly knows you, being yourself in front of this person and being able to completely open up and let someone else know the real you, expanding your world to encompass another and so forth.
You might think you’re a musician, a marketer, a product creator and so forth, and maybe you are. But you’re also a version of Trace’s alcohol salesperson, or whatever it takes to connect with your customer and make the sales.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
