While I won’t be going into the technicalities of creating a Facebook Page, we will look at some critical tips that you should keep in mind when designing it your website, even a free website.
• Customers come first. You need to make sure that you are designing your page with your customers in mind, which means that every component of your page should offer them value.
• Don’t overdo it. While you may be tempted to add every application under the sun to make a cutting edge Facebook page, a little restraint is in order. Remember that you want your brand to stand out and applications should only add to the experience, not take the spotlight off your business.
• Staying on topic and updating. You need to make sure that whatever you post on your Facebook Page is relevant to your business. So, if you are promoting an internet marketing product, you shouldn’t be posting about your love for sushi. Likewise, if you continuously update the content on your Page, you are giving fans a reason to come back. So, make sure that you are always posting fresh content.
• Brand yourself as an authority with personality. First of all, your Facebook Page advertises your business to the world, so you need to be seen as an authority in your industry. Therefore, make sure that your content showcases your expertise. At the same time, Facebook is a social media site which means you need to let your personality come through a little. While having a little fun is great, make sure that you still act professionally, though.
• Feedback is critical to your success. The biggest mistake you can make is to overlook the feedback you receive through your Facebook Page. In fact, you should be encouraging it by posting surveys, polls and through discussions. It is highly valuable because it can be used to improve your business and it’s all for free.
However, the most critical aspect of an effective Facebook Page, as with any other presence you may have on the web is posting relevant and interesting content. The more you update with interesting content, the more reasons people will have to visit your page, become fans and then return. Your job doesn’t end once you have built a following. It’s only just began.
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