The definition of email marketing is: The promotion of products or services via email.
Email marketing is one of the many ways available for an online business person to get traffic to their site. It is also one of the most effective ways to stay in touch with your customers.
By using this method, you will be able to increase your exposure with the people who visit your website. Most people will only visit your website once and never come back. This allows you to maintain some type of contact with them to build a “relationship” with them.
The subject of your emails should be short and sweet. You want the subject line to catch their eye and pique their curiosity so they open your email. One of the best ways to do this is to ask a question.
Some email services and programs will not display the entire subject line if it is too long. Keep this in mind when writing your subject line. Your readers will only scan the subject lines when they log into their email account, if your subject does not appeal to them and sound interesting they will delete your email without even opening it.
You no doubt have many ways to promote your product or service and some may seem more important than others but, in reality, they are all bringing you in some form of traffic and you are making sales. This leg of your promotional campaign is equally important.
Never let up on your email campaign. Keep information as up-to-date as possible and make changes when needed. It is easy to fall into complacency when you think you have gotten everything out of your email campaign but if you treat it this way you could be losing customers hand over fist.
Make the emails you send look like your site. People will begin to associate a type of brand awareness with your emails if you have your product or service logo or other distinguishing characteristics, like the same colors you have on your site.
Customers will more likely buy from someone they know. With repeated exposure to you and your company through your campaign, they will begin to feel as if they have a relationship with you and when they need to buy, they will come to you first.
Obviously, the ultimate goal here is to make money by selling your product or service. Therefore, you should try to tailor each message to that end. Each message should be interesting and informative. Try to keep in mind how your customers think and what kind of information they would be interested in receiving from you.
Finding the right combination of what works could take some trial and error. To find what works and what doesn’t, make small changes to the wording or the graphics that you use so you ultimately end up with the “perfect” message for your product or service. Remember to never spam though.
A side note is sometimes the images you want to use will not display in your message. One way around this is to use descriptive alt tags for them and make sure you use a nice easily readable font for the most important information.
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