Many business owners tend to overlook one of the best, free methods of internet marketing promotion available to them—writing articles. If you’re shrugging and thinking that you’re not a writer so you couldn’t possibly promote yourself in that way, take heart. You don’t have to be a writer. As long as you know your subject and can explain it in a reasonable way, you’re capable of marketing yourself with articles.
Internet marketing promotion is the key to your online business’ success, so you want to use every resource available to you and articles are powerful little tools in getting your business in front of people who are interested in what you have to say. It’s very easy to get started.
Think about article topics that relate to your business. What services do you offer, or what products do you sell? If you sell pet items, any article about any aspect of pet ownership is a possibility. If you sell voice recognition software, then an article about how disability affects computer use or how dictating a novel while doing other things with your hands can allow you to get more done might be a good choice. Anything relating to your main business focus is a good possibility.
You’re going to get very specific with your internet marketing promotion very soon, but for right now take one or two topics you’ve come up with an actually write about them. You’ll want to aim for an article of 400 to 450 words, depending on the minimum of the depository like ezinearticles.com that you’re aiming it for. Just convey your knowledge on the subject, and write like you talk. After you’ve done a couple, it will get easier.
You want your internet marketing promotion to look as good as everyone else’s, so spell check your work and proofread it for errors. Add a brief author note at the bottom along with your link. Then submit the articles. Now that you’ve had a little practice, find an online keyword tool like the one Google offers for free, and think of some keywords that relate to your business. If you own a gardening center, then “growing roses” or “when to mulch” might be possibilities. Use the tool to find popular keywords that don’t have thousands of websites already catering to them.
The next step in your article internet marketing promotion is to pick a few keyword phrases and write articles based around those. Use the phrase in the title if possible, and 4 or 5 times throughout the article. This makes it more likely that when someone searches on that phrase, your article will show up high in the listings. Then when they read the article, they find your link at the bottom.
If you’re truly intimidated by writing articles, you can always hire someone to do it for you at a reasonable rate. But it could become something you enjoy doing. Articles filled with good content can be a fun way to expand your internet marketing promotion efforts.
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