Are you keeping track of your online efforts? Internet marketing is a fairly easy business to learn. Most anyone can learn the skills needed to build a successful online business. You don’t need an MBA but you will need to know how to figure out a few important internet marketing metrics.
You see, with all kinds of internet marketing programs out there you need to be able to determine what works and what doesn’t. Checking your marketing cost, whether the cost is in money and/or time. Your time is money by the way. You can’t afford to waste either one of them on an internet marketing method that isn’t producing results.
This is where internet marketing metrics comes into play. As an online business owner you want to devote your resources only to those activities that actually help you make money. All the other things are just a waste of time and should either be totally eliminated or outsourced to others so you can give your undivided attention to those activities that will increase your bottom line.
Here are just a few of the things you need to be able to monitor to make sure you are getting the most out of all your online efforts:
1. Website traffic. Of course you want to know how much traffic your site is getting but there are many other things you want to be able to follow too. There are the unique visitors vs the repeat visitors.
Knowing where the visitor is coming from as well as where they go when they leave your site. How much time does each visitor spend on your site? What page(s) do they go to?
All of these things will help you get a very complete picture of your website visitors and their behavior. That in turn will enable you to more effectively target them.
2. Knowing where visitors are coming from is also important if you want to know which marketing methods are the most effective. Most internet marketers will use various methods to get visitors to their sites. As I said above, those methods will require either time and/or money and you don’t want to waste either on things that don’t work.
Finding what keywords and marketing methods are really driving traffic to your website is very important. You can throw out those things that don’t work and put more effort into those that are extremely effective.
3. Email marketing is a very effective way of establishing rapport and trust with your website visitors and customers. But, how do you know if your emails are getting opened and read?
What subject lines seem to work and which ones don’t? You need to be able to make changes and monitor the results of each change so you can hone the process down until you have the highest open rate you can get.
I know, if you are just starting out, all of this can sound really confusing. But it’s not, once you get the know how. When you are just starting you will only be concentrating on getting traffic to your website, then you can start to learn how to tweak things to get the absolute best combination of results.
There are also many free tools that can help you with internet marketing metrics. Don’t let it overwhelm you, just take it slow and you will figure it out and be successful. Just stick with it.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
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