Author Archive | Joseph

People will not become instant fans of your brand, even if it’s a product they adore and use regularly, if you don’t offer them a reason to. In other words, you need to engage people and offer them an incentive to become your fans.

Some of the most common tactics include contests that require users to sign up to take part with prizes ranging from products to gift certificates, or offering discount coupons to those who join. The advantage to these methods is that once a customer agrees to input their Facebook information, a link to the contest will then be published on their wall as well, which leads to the contest becoming viral.

If you cannot afford to offer discounts or giveaways, another option is to simply ask your customers to become your Facebook fans. You can do this by advertising your social media pages on all your outgoing emails, existing websites and other advertising mediums you may already be using. You might be surprised how effective this approach is.

Remember that having a large following on Facebook is not simply about increasing sales but about increasing brand awareness as well. The more people are talking about your brand, the more sales you will eventually make because word of mouth advertising is one of the most powerful sales tools in the world.

Another interesting strategy is to use social media sites in a loyalty program. For example, you could offer customers two points for every purchase they make from you and another point if they become a fan and post about their purchase on their Facebook account.

Once they reach a certain number of points you can offer them a freebie of some sort. The traffic and sales you generate will more than offset the costs of running the campaign and you will have the added advantage of having built a loyal following as well.

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Are you frustrated by not making sales or signups in your online business?

I understand because it is harder and harder to convince someone to put in their credit card number, or even their email address, these days.

However, there are only 6 reasons why a prospect does not buy from you or sign up for your business or affiliate link.  Do you know what they are?

More importantly, do you know the 6 beliefs that you can teach your prospects that completely eliminate all 6 objections? It’s not that difficult and you will definitely increase your profits.

Click below to get access to a free video workshop that will help you discover the 6 Reasons People Don’t Buy and How to Eliminate Them.

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While I won’t be going into the technicalities of creating a Facebook Page, we will look at some critical tips that you should keep in mind when designing it your website, even a free website.

• Customers come first. You need to make sure that you are designing your page with your customers in mind, which means that every component of your page should offer them value.

• Don’t overdo it. While you may be tempted to add every application under the sun to make a cutting edge Facebook page, a little restraint is in order. Remember that you want your brand to stand out and applications should only add to the experience, not take the spotlight off your business.

• Staying on topic and updating. You need to make sure that whatever you post on your Facebook Page is relevant to your business. So, if you are promoting an internet marketing product, you shouldn’t be posting about your love for sushi. Likewise, if you continuously update the content on your Page, you are giving fans a reason to come back. So, make sure that you are always posting fresh content.

• Brand yourself as an authority with personality. First of all, your Facebook Page advertises your business to the world, so you need to be seen as an authority in your industry. Therefore, make sure that your content showcases your expertise. At the same time, Facebook is a social media site which means you need to let your personality come through a little. While having a little fun is great, make sure that you still act professionally, though.

• Feedback is critical to your success. The biggest mistake you can make is to overlook the feedback you receive through your Facebook Page. In fact, you should be encouraging it by posting surveys, polls and through discussions. It is highly valuable because it can be used to improve your business and it’s all for free.

However, the most critical aspect of an effective Facebook Page, as with any other presence you may have on the web is posting relevant and interesting content. The more you update with interesting content, the more reasons people will have to visit your page, become fans and then return. Your job doesn’t end once you have built a following. It’s only just began.

50,000 Free Visitor’s to Your Website Here http://InternetMarketBiz.com

Here’s a sneaky little underused tactic for making money before you even create your product: Decide what your product is going to be and write an outline for it. From this, create a list of bullet points that presell the product.

Now using these bullet points, offer your upcoming product to your list as a Beta test.

Tell your list:

• The product is being created right now
• They will get the product the moment it’s finished – expected delivery date is ___
• They are getting a killer deal because you want and need their feedback
• They are your beta testers. If it’s software, they will look for bugs. If it is written material, they will let you know about typos, what they think should be added, etc.
• Once you get their feedback, you will fix any bugs, add what’s missing, fix typos, etc. and send them the finalized, polished version.
• You will then offer the product to the public for a significantly higher price than they paid.

Not only does this give you some money up front to work with – it also provides you with valuable feedback you can use to make your product even better than you originally planned. Guaranteed a handful of your beta testers will give you suggestions you never would have thought of by yourself – suggestions that can greatly increase your sales later.

In fact, the feedback aspect alone makes this technique well worth doing. One caution: Do not be tempted to give away your Beta product – 9 out of 10 people you give it away to will never get back to you with feedback because they have nothing invested. When you charge something, even if it’s only a paltry sum, the number of users who give you feedback will greatly increase.

The one exception to the previous rule is people you personally know, like friends and JV partners. Because you already have a relationship with them, they don’t need to financially invest in order to feel vested in your success.

Special bonus for using this technique: Ask your Beta testers for testimonials you can use in your sales material.

Whether you want to generate more traffic to your site or you want to increase your social relationships, Twitting is a fun and exciting activity that you can quickly master and use to achieve your goals.

We already know that Twitter keeps people connected at all times. Some people send tweets regularly (every day) and others only a few times a week. Since you are planning on using Twitter to build your IM business the latter is the best option for you.

That leads us to our first tool, Twittimer. This works great if you aren’t able to send important tweets because you have other commitments. It only takes a few minutes to set up and you can use to automatically post your prepared tweets.

It is very important that you don’t use this tool to auto spam your account with worthless information and constant offers. That will only lose you followers. Here is an example of proper ways to use this tool would be to remind your followers of upcoming seminars or meetings, maybe even let them know about products and offers to help build a buzz.

You can find out more about Twittimer here: Twittimer.com

Sharing pictures and product images is also possible with Twitter by using the tool TweetPhoto . When you make new contacts there may come a time when you want to share some of your pictures with them so that they can get to know you and your business better.

Once you’ve created your TweetPhoto account you can upload your pictures and quickly post them on Twitter. Another great thing about this tool is that it is also compatible with mobile devices which make it easier to share pictures from your mobile device.

If you are using WordPress for your blog, there are quite a few tools that you can use to automate your Twitter activities from inside your dashboard including:

TweetThis plug-in – It will encourage your visitors to tweet your blog post. TweetThis also adds a Twitter link in every blog post you create plus gives you the ability to shorten your blog post URL to fit the 140-character limit.

TweetMeme button – Helps other people to easily retweet your post on Twitter and it also shows a count of how many times your blog post has been retweeted.

Twitter Tools – This plug-in integrates your blog with Twitter by pulling all your tweets into the side bar of your blog. You can also use it to post new tweets from inside your WordPress blog.

You can find these and a whole slew of other tools specifically for wordpress by doing a search for ” Twitter WordPress plug-in”

Now let’s talk about Twollo. It is another Twitter tool that you can use to find people you want to follow. Just type in the subject or topic that interests you and the tool will find people who are talking about the same thing and automatically follows them for you.

And the list goes on. I could literally list hundreds of tools that work with Twitter for you, but then we would be stuck on this lesson for days, so instead I am going to suggest that you do a little home work after you are done reading this lesson.

All you have to do is open up your favorite search engine and do a search for “Twitter tools, plug ins and add-ons” you will find more that enough to meet your needs. You can narrow your search even more if you are looking for something more specific.

For instance I did a search for “Twitter tools business” while I was writing this lesson and came across some that I didn’t know about.

Before we close this lesson I do want to tell you about one more tool that you can use to find out who you are following that isn’t following you back.

It’s Tweepler and all you have to do is type in your Twitter username and password and it will give you detailed list of who is following you and who you are following. It also has a very nice point and click interface, so that you can quickly sort through your peeps.

It does take it a few minutes to populate the list but it is well worth the wait. You can find it here: http://tweepler.com

So, go do your homework and find some Twitter Tools that will work in your niche and start using them to make new contacts, automate your posts and promote your site even better with Twitter!

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In this post, I’m going to talk about how you can gather new customers with Twitter. I have some great tips for you that will help you increase your chances of converting your regular twitter followers in to lifelong customers.

Research Your Market

Let’s jump right in and talk about how you can use Twitter to conduct your market research. Every business has a target market, but the simple fact is that many business owners often miss the mark because they don’t know the true needs of their market.

By using Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help that they want.

Whenever you meet someone new on Twitter it’s a good idea to try to establish a good relationship from the start. Think like your customer. You buy from people who you trust and like. Your target market also behaves the same way. It is important, especially in social marketing that you get to know your clients and do your best to win their trust and confidence.

A good rule of thumb is to try and keep 90% of your tweets full of helpful content and try to limit your promotional ones. By doing so, you can attract more followers and hopefully customers.

Share Your Expertise

In order to show off your expertise on Twitter you will want to post quality content on your blogs, website and other sites, like article directory EzineArticles.com. Then share them with your followers.

As we talked about in the last chapter, there are a wide variety of tools that work with Twitter that will automatically check the blogs you’ve posted and share them instantly on your page. Offering educational materials, seminars, video training and networking events will also go a long way when you are trying to convert your followers into paying customers.

If you’re not camera shy, plug in your webcam and use this great service that allows you to stream live video on your Twitter page and chat real time with your followers! This will be a fantastic way to make an instant connection for you and your peeps.

You can find out more here:

https://blog.twitter.com/en_us/a/2016/go-live-on-twitter.html

There are so many different techniques that you can use to help the transition from follower to customer by using Twitter. Just remember to keep the value of your content high and the volume of your promotions low and you will begin to see more of your followers clicking on your promo links and turning into customers.

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Continuity is a fancy term for recurring profits, like a membership site that your customers pay for each month they remain a member. From a marketing standpoint, continuity is awesome because it means a steady income for you.

But from a customer standpoint, continuity can either be a wonderful thing or terrible headache, depending on… YOU, the marketer.

Let’s face it – you would love to have as many paying subscribers to your continuity program as possible, and you would like to keep them as members as long as possible.

But some marketers take this too far. WAY too far. Unscrupulous marketers (which you are NOT) will make it difficult for members to cancel. Worse yet, they will force customers into continuity membership against their will. For example, they’ll hide the fact that the customer will be billed monthly. Because this is illegal, we see less of this technique than we used to, but it’s still out there.

The second thing less than honest marketers will do is offer Product A for $1, and then attach one month’s free membership to Membership B for free. Of course, after the first month then the customer is seeing a charge on their card that they didn’t expect – the charge for Membership B. If they didn’t read the fine print on the sales letter closely, or if they forgot they needed to cancel, they’re going to think they’re being ripped off. And while you can argue it’s legal, it’s not going to earn the marketer any brownie points with the customer. In fact, that customer will likely never do business with them again.

But here’s the question we should be asking these marketers: Why do they find it necessary to hide Membership B behind Product A? If the membership is so great, why not promote that and use Product A as a bonus?

Here’s the lesson we can learn from this: How you treat your customers today will directly affect your income tomorrow. If you try to hide your continuity in any way, your business and your reputation is going to get hurt.

Instead, make Membership B an amazing value, and then brag about it to the moon. Tell customers up front that it’s $1 today and $47 a month after that. Let them know 3-5 days prior to charging them that you will in fact be charging them, and if they want to cancel, here’s how they can do that.

And if you’re worried this will lose you subscribers, let them know they’re going to get a powerful bonus each month, something that will stick them to you like glue.

The subscribers you keep will love you. You won’t have to worry about your name being dragged through the mud on social media. Your customers will TRUST you and want to buy more stuff from you. And affiliates and fellow marketers will WANT to promote you hard and often.

Bottom line: Treat customers like you would want to be treated, and you’ll build a business that will last a lifetime – not just until you get found out.

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When it comes to writing tweets, don’t spend a lot of time worrying about whether it’s creative enough, witty enough, or interesting enough.

Once you have become an active member of the twitter community, you’ll find it easier to think of entertaining and useful tweets, and will also be able to respond to ongoing discussions from those you follow and who follow you.

For now, post what ever is on your mind. Working on a website? Post about it. Perhaps you’ve found an interesting website or news story, post about it.

The idea is to simply post enough so that you become comfortable with the twitter system, and more importantly, so that your profile page shows activity before you start inviting people to follow you. Once you’ve posted your first tweet, it’s time to start following people on twitter, so that you can build up your twitter presence, and encourage people to follow you in return.

Don’t just sign up and blast out ads every few minutes expecting to achieve anything but annoying those on your list.

Take the time to talk to people individually by directing messages to specific people, post useful information or links to free products and resources that people in your various niche markets would appreciate.

Just like anything else you need to develop a reputation on Twitter as being someone who is interested in helping others, while developing your own Twitter presence.

A great thing about Twitter is the ability to quickly locate other people who are involved in your target market, or industry.

For example, if you are looking to find people to interview who may be experienced in specific things, you can find many people who are involved in nearly every topic and subject online.

It’s like a rolodex of the entire online business industry, and as Twitter continues to grow, more and more people are jumping on board, so expect to see Twitter evolve and change to improve their system and add more interactive, productive features that will make it even easier for use to reach out to other users.

Posting subtle little updates about your current business, projects, websites, blogs and products is an easy way to keep people up to date on what you are doing, even people who otherwise might not know who you are, or what you do.

The way you present your updates, and the frequency in which you do it, (avoiding Twitter spamming) is critical in staying current and helping your brand become memorable, and noticed by the community.

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So social media can drive traffic to your website. It’s not a big secret. However, not everyone who tries this method succeeds. There are certain techniques that get lost in the excitement of a first appearance in a social media site. And therein lies the problem. With hope, strategy can get pushed to the sidelines. To find out how social media can drive traffic to your website, it’s important that the nature of these sites are understood. What are social media and how do they work?

Social media, by definition, encompasses a wide range of activities. In general, though, these are forms of communication and promotion that uses means of connection and display using different types of social groups. In the internet, these groups can include message boards, forums, blogs, video, audio, podcasts, images and wikis.

Social media can appear as blogs, e-mails, instant messaging, VoIP, vlogs and other sharing functions. They can be used for a variety of functions, such as for reference, image sharing, virtual reality, social networking and file sharing. Some examples of social media sites are Facebook, Twitter, Google, Pinterest, MySpace, Digg, Wikipedia, YouTube, Flickr and Second Life etc.

As you can see, social media varies and while their purposes may seem similar, no two always have the same functions. Google, for example, may be used to look for and view videos but it is still not utilized in the same manner as YouTube or Facebook.

So how do social media drive traffic to a website? There are several ways social media can drive traffic to a website. These include: Exposure, a website that makes an appearance in social media is not guaranteed instant popularity but it has the potential to grab attention and drive traffic its way. Let’s say a website selling photographic images submits one of its images to a social media site like Flickr.

Provided the image is tagged using targeted and relevant keywords and offer enough quality, it can find its own audience there. If the website owner provided a backlink to the website where the image is sourced, viewers will find their way there through the image. Using just a few strategically placed text or button links, a simple image can drive traffic to a website by getting viewed from a social media site.

Popularity: Social media are known for making superstars of websites and the personalities behind them. Just review the kind of hype people who appeared in videos through YouTube have received. By giving a website a boost and a chance to shine, social media can be used to effectively drive traffic to this site. As more people get to view it, vote for it and recommend it, a website can begin enjoying a surge in popularity. It shouldn’t be long until it starts enjoying a good number of hits.

Relevance: Another way social media can drive traffic to your website is by allowing it to appear due to relevance. Google, for example, lists websites and web pages depending on their relevance. A simple keyword search may produce numerous entries (some even reaching the millions mark), depending on the subject. Since web pages are displayed according to their importance, all a website owner has to do is to ensure that their page appears on the first page of the results list.

A semblance of reliability and respectability: Social media can be quite finicky but it can also be exclusive and protective. People will often gang up on a web page or website that doesn’t deliver on its promise. Conversely, they will also tirelessly promote a website that they like, without even getting paid for it.

Once a website receives the approval from members of a social media, it would have earned respect. Since the site will be viewed as trustworthy and dependable, it’s only a matter of time before this results to a good amount of traffic, majority of whom will be a targeted audience.

50,000 Free Visitor’s to Your Website Here http://InternetMarketBiz.com

Doing good deeds are said to be a reward in itself but if your way of showing kindness is by providing valuable answers to questions in LinkedIn, such actions can also drive targeted traffic to your website.

What is LinkedIn? LinkedIn is similar to a social networking site but with one marked difference and that’s its focus on building a professional network for its users. Simply put, LinkedIn encourage its users to create a network of trusted business contacts. Those that make up their network are referred to as Connections. You can add connections by invitation. Even non-members may be invited.

There are several benefits to enjoy just by joining LinkedIn. Firstly, your connections can help you find mutual acquaintances and arrange for introductions to people you wish to know and who belong to the network of one of your connections. LinkedIn can also be used to find jobs or work opportunities, hire trusted and highly capable individuals, find potential joint venture partners, capitalists, and angel investors, and achieve other business goals.

One key feature of LinkedIn is the LinkedIn Answers. Here, members get to ask and answer each other’s questions. They work similarly with Yahoo! and Google Answers but with just two notable differences. Firstly, most questions in LinkedIn are business-oriented. Secondly, people answering and asking questions can’t hide their identities since they have to be members before they can participate.

Tip #1 Work around the “gated access approach” by letting people know you through LinkedIn Answers. Because LinkedIn adheres to the EU Safe Harbor Privacy Framework, it does not allow members to contact each other if they don’t have either a pre-existing relationship or without the intervention of a mutual connection. Thus, you won’t be able to make a request to just any person in the website. While you can send them messages however, this approach is frowned upon by many and considered intrusive. To work around these problems, all you need to do is answer key questions in LinkedIn Answers then wait till your answers are viewed by the right people. Once people become familiar with you, they might even take the initiative and ask for a connection with you.

Tip #2 Focus on providing quality answers rather than aiming for being able to produce the greatest quantity of answers each day. If you answer as many questions as you can in one day and this reflects badly on your responses, people might instead consider you as an irritating spammer rather than the expert you wish to portray yourself as. You need to build other people’s trust in you until they’re convinced of what you?re saying and become interested in visiting your website.

Tip #3 Always check LinkedIn Answers for updates on questions you’ve answered and wish to answer. One day wasted without checking LinkedIn Answers is a valuable amount lost!

Tip #4 When making recommendations, you should always include but never limit them to your website. Make it instead a part of one of the various websites included in your list of recommendations.

Tip #5 Use actual experience to reinforce your answers. In most cases, drawing from personal experience at work will more than do in making you believable and trustworthy. People also tend to like stories better when they learn that it’s true and awe-inspiring.

50,000 Free Visitor’s to Your Website Here http://InternetMarketBiz.com