Short and sweet: Are you going wide instead of deep? For example, if you’re in online marketing, are you trying to reach every new marketer out there? This is a huge mistake.
If your niche is gardening, are you trying to reach every vegetable gardener on the planet?
And if your niche is dating, are you targeting every single male – period?
Then you’re going too wide. By appealing to everyone, you appeal to no one.
I once coached a woman who wanted to start a newsletter for parents.
All parents.
Of every age of child, 0-18, who lived anywhere on the planet.
I spent half the coaching session trying to talk her out of this strategy, or rather, lack of strategy.
She could not be dissuaded.
And I never heard from her or her newsletter again. My guess is she’s still stuck working the 9-5 job she was trying so hard to leave.
What should she have done?
Targeted brand new first time parents, or parents of 0-2 year old children, or middle class working parents of annoying teenagers, or adoptive parents, or frustrated foster parents, or…
…you get the idea.
Broad niches will keep you broke and frustrated.
Narrow niches can make you rich.
It’s that simple.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
With the economy seemingly in a free fall and increased attention on the importance of saving and planning for the future, many people realize they need to start planning for retirement today. The truth is that the sooner you start planning and saving for your retirement the more money you will have available to you.
Few people will actually start planning for retirement today, especially if they are young and single.
But the truth is, starting your retirement planning when you are young and single is the best time to do it. Actually anytime is always good to start saving for retirement.
There are two main reasons for this: one reason is pretty obvious – the longer you save the more you will have.
It will be nice to know whenever retirement rolls around that you are
ready for it and you can live a comfortable life for the rest of your
life.
And two, it’s easier to get in the habit of saving and making (and
living within) a budget when you don’t have a lot of expenses.
Starting a retirement plan early on before you are married and have
children and college funds to worry about may make it easier to get into
the habit of saving for retirement.
Many people make a mistake and actually don’t even think about saving
for retirement until they are close to retirement age.
The problem is that at that time they have many other obligations and a lot less time to save.
So, I think we’ve established that starting earlier is better.
Another very important thing to keep in mind is that you should never
just turn your money over to a financial planner and “hope for the
best”.
So many people did that and so many people have lost a substantial percentage of their retirement savings.
You see, the traditional wisdom is to “invest for the long term” and
that you can “recoup your investments when the market rebounds”
But there are two major flaws with that logic:
1. You may not have time to recoup your savings and investments in time for your retirement.
How would it feel if you were to lose upwards of half of your retirement portfolio in just a few years or months, before you were set to retire?
Then what? Do you keep working? Do you retire on time and hope for the best? Do you move in with your grown kids?
2. Few really wealthy and successful investors lose much of their investments when the markets go south.
Why is that? Well, for many of them they are at least a little knowledgeable and they are part of their own investing team.
When they see signs that the markets are going down they will pull much
of their money out and move it to another form of investments.
That way, they can keep their money in a safe haven during the crash.
So instead of having to recoup their investments, they’ve lost little or none of the investments in the first place.
Not only that, but in many cases their investments continued to grow during the market crash!
So while millions are scrambling and hoping they can recoup what they’ve lost ( a process that may take years) savvy investors are actually making money during the down market.
Keep all this information in mind as you start planning for retirement today. I also suggest you start your own home business.
So, if you are still wondering “Why should I start making money from
home” you should really be asking how soon can I start? Check out the
program below for an honest way to make money online. It is working for
me…
You have to admit – the online world is CROWDED with marketing messages. It’s hard to start out and get noticed, and it’s becoming more difficult every day. Ironically, some of the older methods have once again become more effective. As everyone else vies for attention online, consider doing something old school, such as…
Sending Postcards
When you send an email, it’s easily ignored or deleted. A message on social media carries even less weight.
But a real life, physical piece of mail that lands in a prospect’s mailbox is something they will take notice of. And postcards are cheaper to mail than letters.
Here’s what to do: Decide on the goal of your postcard – do you want them to join your list? Attend your webinar event? Go to a sales page?
Once you have your goal, use testing to find just the right slant for your offer. A postcard is a relatively small space, so every word and every image has got to pull its own weight. But once you find the magic mailing piece, you can continue to mail it out for months and even years, as long as it remains effective.
Know the lifetime value of your customer. This will help you determine what kind of conversion rate you need with your postcard mailers to be in profit.
Send the postcards yourself, or use a postcard mailing service.
Simply Google “postcard mailing service” and you’ll find a company to match your needs.
Sending Lumpy Mail
What’s the best way to get your mailing piece to stand out? Make it lumpy.
If you’ve ever received a non-profit solicitation for a donation, you probably know what we’re talking about. They send pennies, pens, calendars, packs of greeting cards and all sorts of things to get you to open their envelope. And of course once you have their free gift, the law of reciprocity kicks in and you want to send them something back.
For our purposes, think of something unusual and cost effective, such as…
– A pebble (because of the rocky time they’ve had, or the rocky time ahead if they don’t get your product)
– Seed packets (to ‘grow’ their business, grow their profits, etc.)
– A compass (so they can find their way)
– A thumb drive loaded with your value-offering promotional materials
– Worry stones (because they’re up at night, worrying about their business or how to pay the bills)
– Poker chips (because they shouldn’t gamble on other products or providers)
– Aspirin in a packet to ease their pain
– A paper wallet because you’ll show them how to fill it with money
– A sand timer for when they’re running out of time
– And so forth.
Again, there are services to help you accomplish this. For example, www.gcfrog.com/lumpymail/ is a good starting point.
Print Ads
The trick here is to make your ad look like an article in the magazine or newspaper you’re advertising in. Let’s say you’re advertising in a magazine – get an issue and see how their articles are formatted. Two columns? Three? What font do they use? What about picture placement?
Write your ad as more of an advertorial than a regular ad. You might have to put the words, “Paid advertisement” at the top of your ad, but it will still convert better than if your ad looks like an ad.
Have a great headline and use lots of sub-headlines to keep the reader on the page.
Have a strong call to action for an irresistible offer. The offer should be so good people simply cannot resist it, whatever it is.
Get a Local Column
This is an excellent technique for local business consultants. If you live in a small to medium sized city, your local newspaper might be thrilled if you would volunteer your services to write them a column each week on a topic that interests their readers.
If not, you might consider taking out a weekly ad and making it look like a column. In some respects, this is actually preferable to writing the column for free, since you’ll have more control over your topics.
Be very helpful in what you write. Only the last line or two should promote your business. The bulk of your column should be helpful information that people can use.
This will set you up as the authority and the person people turn to when they need your services.
Birthday Cards
Here’s something that used to be common and no longer is, which is why it will make you stand out from the crowd of marketers like a beacon on a hill. Send REAL birthday cards through the mail to your best customers.
You might collect their birthday (Month and day, not year) when they check out. You might even tell them WHY you’re collecting it. Let them know it’s optional, but you’d really like to remember them on their birthday.
Most people will be eager to share their birthdate with you. Or you can hop on Facebook and discover their birthday there if they have it listed.
If you don’t want to send the cards yourself, use a service such as postable.com or sendoutcards.com.
Now then – a person might interact with a few hundred people and companies online over the course of a year. But odds are you will be the only one who remembers their birthday. That makes you pretty special.
You might include an offer of a free birthday gift in your card, too. Perhaps a video you recorded for their birthday (you can use the same one for everyone) and a download link for a free product. Guaranteed they will be opening your emails and following you closely on social media after that.
When it comes to things like investing and marketing, doing the opposite of what most people are doing is often the winning course. Now that everyone else is online, be sure to look for offline opportunities to win the hearts, minds and wallets of your customers.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
Affiliate marketing is becoming more and more prominent throughout the internet. Being able to incorporate internet marketing as a way to earn more income or even substitute your current income, is not only possible, but is becoming more and more of a reality for many individuals.
This type of lifestyle is appealing to many. No more waking up early in the morning and fighting traffic to get to work where you make an hourly wage or low monthly salary. A great deal of past-employees have now realized that they can control their own time and income more effectively by working for themselves from home. And there are thousands, if not millions, who dream of working from home.
Fortunately you can be successful at a legitimate affiliate marketing opportunity. But do not believe for a minute that running your own online business from home is easy. It still takes commitment, dedication, work and time. But the good news is that you can get most of this help (and much of it for free) on the internet and many of the tools used are to automate your online business. If you are serious about being able to make money from the comfort of your own home, then with a little passion and dedication you will be able to do it. It’s just a matter of when.
The best home businesses and/or affiliate marketing programs have a well-documented training and support system as well as a network of passionate marketers for your support who sincerely want you and others to succeed. If you are just starting out, you may also need some personal one-on-one help and attention. Your mentor will most likely be someone who has already made all the mistakes and suffered the consequences in order to be able to tell you what to avoid. With an experienced coach or mentor, you have a much bigger chance of success. Many people start an online business without having any real purpose or goal in mind. You need goals, strategies and plans. And a proven system to greatly increase your chance of success.
You will put in a lot of time and effort in the beginning. But once everything is set up you will end up with a business that runs almost on its own, with little input from you as the owner. Again, a support system can really help you to get to this point.
Keep in mind that the world we currently live in offers incredible opportunities for individuals–opportunities that were non-existent up until not all that long ago. There are infinite ways to make money from home but affiliate marketing is my favorite. You may even develop a completely new way to do it. If so, others will surely want to join your bandwagon!
There are so many ways to profit from an online affiliate marketing business today. Modern technology has insured that. If you have a positive don’t-give-up-mindset, take the time to build your skills and have the possibility to work alongside a proven mentor, you are well on your way to success with internet marketing.
So, if you are still wondering “Why should I start making money from
home” you should really be asking how soon can I start? Check out the
program below for an honest way to make money online. It is working for
me…
I’m about to show you how you can use a big discount, and case study offer to start selling big ticket services like crazy. This can work for most big ticket items you’re selling.
Maybe you sell SEO services to brick and mortar business. Or perhaps you sell coaching over the phone to people who started with a free 20 minute session with you. This works in print as well, but it works even better when you’re actually talking to the person.
Let’s say you sell list building systems to local businesses. You’ve sat down with them, explained exactly what you can do for them and they’re excited. “How much do you charge?” they want to know.
Let’s say you charge $1,000 a month for the service. Tell them you normally charge $2,000, and explain why your service is a tremendous deal at that price. Then tell them that if they will allow you to use them as a case study, you will knock that price in half.
Here’s the beauty of this system:
First, you’ve already primed them for a higher price, so when you offer the lower price, they’re actually relieved and much more likely to say yes.
Second, in the back of their mind they’re thinking, “If s/he is using my business as a case study, that means s/he’s going to work extra hard to get good results.” Which makes perfect sense, because you wouldn’t want a case study that failed.
Third, you can use these case studies to bring in new clients. For example, let’s say you performed a service for a plumber. Now you can contact plumbers in other cities and show them the exact results you achieved in that first plumbing business. When they see these specific results, they are much more likely to sign on.
The same goes for any other service you provide to local businesses, professionals, coaching clients, etc. Show them your ‘regular’ price, then offer the option of getting a reduced price in exchange for allowing you to use them as a case study.
One caveat: In the case of personal coaching (versus business coaching) you might want to change their name in your case study to protect your client’s privacy.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
Here’s how to make your content timely, highly relevant and super hot, every single time.
Let’s face it – online marketing is and always will be about selling stuff to people. Simple.
The techniques might change (somewhat) and the methods we use become more refined, but it’s still all about selling products and services people need or want.
Keeping that in mind, it’s very simple to write a series of reports on all of the basics.
For example:
“How to start a Facebook Fan Page and get 1,000 fans interacting with your product.”
“How to build a profitable list of 10,000 people in 3 months.”
“How to create products, how to drive traffic, how to use social media, etc.”
You get the idea.
Now then, here’s the trick to making your content super timely and hot:
Watch the news.
See what the latest brew-ha-ha in marketing is.
For example, did Google make yet another change that threw website owners for a loop?
Then your ‘how to drive traffic’ report can be repurposed into: “How to Drive as Much Traffic as you Want without Google”
Did Facebook make major changes to their advertising policy? Repurpose your Facebook Fan Page report into, “How to Get All the Facebook Leads You Want WITHOUT Buying Facebook Ads”
Or for your, “How to make a product” report, you could take the latest marketing trend and write something like this: “5 Products [New Trend] Users are Screaming for That You Can Make in 2 Days.”
In each case, you’ll just go into your word processor file, update your document with the new title, add or change the bits specific to the current news or trend, and you’ve got a hot selling new product to offer.
Put it on ClickBank, JVZoo, etc. Then promote it to your list, or buy enough traffic to get some sales. Your goal is to get noticed by the affiliates, and from there it’s Profit City for you and your evergreen content.
The beauty of this system isn’t just that you can repurpose your best content over and over again. When news of a marketing change or new trend hits, you can get your highly relevant product to market almost overnight, filling a market gap practically the moment it’s created.
Plus, isn’t it wonderful to continue getting paid for content you wrote once, and only need to modify to make it highly relevant again?
One more tip: If you don’t like to write, you can always search for PLR. Then update and tweak it to make it relevant to what’s happening now.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
Some people need to build a full time income in their business before they can feel comfortable leaving their jobs. Perhaps they have a family and mortgage, and they need to know their income is solid before taking the plunge to full time.
Others have to leave their jobs before they’ll get busy and start their business. For them, they need the ‘sink or swim terror’ to inspire them to take massive action.
No matter which camp you fall into, here’s what’s true for nearly everyone:
– Your reason ‘why’ isn’t just a nice thing to have – it’s crucial for your success. The bigger your reason ‘why’ when you’re starting your own business, the more likely you will stick to it and do whatever it takes to succeed.
– To make your fledgling business a success, you need massive, undistracted action. For example, consider taking a week off from work, moving into a motel room away from all distractions, and creating your own product and sales funnel.
– If you don’t know how to do something, you have 2 choices:
A: Learn to do it yourself. This takes time and will often derail any momentum you had. For some, it will mean putting off starting the business for weeks and even months.
B: Outsource it and move on.
– Nearly everyone does better, accomplishes more and reaches success faster if they get a coach. Just sayin’.
– Once you taste success, you will never go back. I’ve almost never seen someone make money in their new business and then drop the whole thing to go back to a job. Once that fire is lit, there really is no turning back.
– Having your own business is not only financially freeing, it also instills a sense of self confidence that enhances almost every other aspect of your life.
– Starting your own business means overcoming your related fears, whatever those might be. Once you achieve success, you’ll find you’re able to overcome even greater fears and accomplish more than you dared hope back when you were safely enslaved. Errr… I mean employed.
If there’s a bottom line to this, it’s this: Decide what you’re going to do. Give yourself a deadline. Then move heaven and earth to get it done, and you will succeed.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
When you’re just starting out in internet marketing or affiliate marketing, you don’t really think about having an automated system that will communicate with your leads automatically. You are thinking about how to get your leads and probably even focusing on some one-on-one attention with them all. Wanting to sell them your product and/or service. But as you go on, your list builds up and you realize that you can’t keep up with all of your new leads, you then know that choosing one of the many email autoresponders is a necessity. Autoresponders may be referred to as “email responder”, “mailbot”, or “autobot”. But they all do basically the same thing. They allow you to obtain and communicate with your potential customers and customers on a regular basis.
Email autoresponders allow you to send information to a large mass of recipients at a pre-scheduled interval that you decide on or on demand if you wish. Autoresponders have common key features that allow you to:
1. Get automatic insertion of leads into your data base once the opt-in form has been filled out. Make it simple to capture our potential customers email address. The forms that you create can be customized according to the type of information you want from your customers. Keep in mind that the less information you ask from them, the more likely they are to fill out the opt-in form. The form graphics themselves can be customized on most autoresponders so you can change the color of the outline or even the text on the SUBMIT button. Once your opt-in form is created and placed on the internet, when someone fills it out, they will automatically be placed on your email list that you have specified when creating your opt-in form. So, if this form is destined for your “potential customers”, then, once someone fills out the opt-in form, he/she will be automatically be placed in that group of contacts.
2. Automatically deliver information at the times you have programmed. Once you have obtained your lead, they will be connected to the email series that you have programed them to receive. As soon as this person has opted into your form, he/she will automatically receive a Welcome email from you which you have already created. In the case of double opt in email autoresponders, you will first send the opt-in a “permission confirmation” email which asks them to verify that they are indeed asking you for information.
3. Record your exchange of communication. Each contact will have a
record that indicates the emails that were sent to and from this person.
4. Have the ability to instantly create and send your “blast” messages to the recipients of choice. If something comes up that you feel is important to your subscibers and it is not in the programmed messages, you can still let them all know about it at the same time. This is called an email blast. You can write it once and “blast” it to your whole list. Just don’t do it without a purpose otherwise you will come off as spamming your list even though they initially opted in to your list.
4. Create many specific lists and organize leads. Autoresponders also can be extremely useful with many administrative functions as they are very organized. You can formulate multiple lists to maintain a record of leads and even organize data according to last messages, e-mail, status, email opened etc. just by clicking a button or two.
Email autoresponders are key tools to your internet marketing business that you can’t afford to not have to succeed in internet and/or affiliate marketing.
So, if you are still wondering “Why should I start making money from
home” you should really be asking how soon can I start? Check out the
program below for an honest way to make money online. It is working for
me…
The work from home online revolution is in full swing. There has never been a better time or opportunity to make money online working from home in front of your computer. Most online opportunities you can work from anywhere and the number of money making opportunities is endless.
With today’s technology and automation it is quite possible to run your entire business online from anywhere in the world using your laptop computer. You no longer need to leave your house to make a living for your family either. Your online business can be done from the comfort of your own home. No commute required. No travel time with reduced fuel consumption and maintenance on your vehicles. Best of all you are your own boss!
The amount of people using the internet worldwide continues to increase almost monthly. This bodes well for internet business entrepreneurs and anyone wishing to take advantage of the internet work from an online business.
Just do a search for internet business opportunities on Google or your favorite search engine. You’ll find websites promoting several top Internet home based business products and services from paid surveys online to internet marketing, MLM businesses and many more. If you already have your own website you can even sign up with Google ad sense and make money displaying Google ad words ads on your site. In fact everywhere you look on the net almost every single site you go to is making money from some form of advertising or work from home online business opportunity.
The internet is forever changing the global job scene and the world economy with new internet opportunities arriving online every day even as you read this. We can only hope that this will make the world cleaner and a better place to live with less pollution from automobiles and reduced pollution from factories. This in turn could create a little backlash on the traditional businesses and impact the economy as we have seen. We all know the reasons behind why we are still using oil and gas rather than clean energy. (It would kill the global economy). Internet business could be just as threatening as electric cars and cars running on fuel cells.
We are indeed still in a internet revolution. The last revolution was called the industrial revolution. This one is called the information revolution. Or what I like to think of it as the work from home online revolution.
So, if you are still wondering “Why should I start making money from
home” you should really be asking how soon can I start? Check out the
program below for an honest way to make money online. It is working for
me…
In life and in business, we tend to hate two things mainly: criticism and hassle. And why wouldn’t we? We all want a drama-free life without people telling us what we are doing wrong – that’s human nature. Complaints and additional work can be a bit demoralizing.
However, in business (especially online as vendors of a product or service), whether it is justified or not – we are always at some stage going to have to deal with complaints. And as much as that is something no one wants to face – we must learn that no matter how good we are, everyone has their own level of quality and a different perception of what they want to experience. Plus, things don’t always go smoothly – our connection can be slow, a tool may not work or something may not go to plan. It is alright in these moments for customers to get frustrated. That’s ok.
The only thing you must realize and prepare for is:
1. Complaints will happen and sometimes it’s not your fault.
2. Learn how to deal with complaints in an effective way that serves and protects both you and the customer.
If you don’t accept the above facts – you’re going to get an unhappy customer, leading to bad reviews and counter-productive word of mouth. So, understand that when complaints happen it is not so much about the complaint itself – it is how you deal with it that will be how you are measured by them. That is, not what went wrong but how you treated them afterwards.
Don’t think if you get a complaint online that the world is over and that you are bad at what you do and certainly don’t take it personally. The best thing you can do next in this situation is focus. Focus on what you can do to now rectify the situation. Unhappy customers become happy ones when they have an experience of something going wrong and note that it is dealt with swiftly, professionally and most of all – with care and politeness.
Often we can get so caught up by the insult of a complaint, we can fuel even more complaints with our harsh and defensive reactions. Or we may even not bother to fix it in the way we should because it seems like a pain.
Here’s my recommendation:
Respond to complaints calmly, confidently and completely.
Every complaint is an opportunity to turn around a dissatisfied customer – respond quickly and positively. Remember your brand is easily damaged, and the last thing you want is for people to be actively spreading bad stories about your business. A complaint that is dealt with well can often result in a loyal customer, one that has the experience of how sweet you were when they were quite cross. In doing this (as opposed to getting annoyed with them) gives them refreshed trust in your brand and the confidence to buy again. Why? Because they now know if things do go wrong they will be sorted out quickly.
And that is worth much more to your business, your reputation and bottom line than trying to be perfect. Customer complaints, and your positive and helpful response to them can actually become a strength builder for your business and brand.
So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…
