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Easy Ways To Generate Website Traffic

There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better or the ones that work better for your business and website or both.

Here are just three popular ways to generate website traffic.

1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.

2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.

3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.

Republished with author’s permission http://jtmoreno.info

8 Ways to Purchase Ads on Other Web Sites

Advertising is one of the oldest ways to promote products or services through the years. Advertising has been done through different mediums such as print ads, magazines and televisions. Technology has changed the way advertising is done. Now the most effective way to advertise is to place them on popular websites. Internet based advertisements really made a boom to every business. May it be a car business, pesticides, shirts and many more. Now the question is this, How can a business owner place their advertisements online? Simple, to jump start their business on the internet they need to purchase online ads. What are the ways to purchase online ads? Read on to know how it is done.

1. Focus your mind that you need a great deal of financial investment, time and energy.

2. Next find sites where you want to purchase online ads. To start negotiating with most sites, you need to know their official rates. Make sure that it is neither a fast rate nor a hard one.

3. Phone around sites you want to put advertisements on. You could actually set the price you want to pay. Tell the sales representatives that you are always ready to pay checks whenever they want to deal business with you depending on your terms.

4. Know your target audience depending on your product. They could be a homeowner, car enthusiasts or parents. Make a good search where most people spend their time when they are online. Definitely those sites are the best place you want your products to be seen. Find sites where most people became customers.

5. The effectiveness of the ad is very important. When you’re going to purchase them, learn first how good it works. The most common ads are banners. These appear as boxes on the Web pages. But it will still depend on you what kind of ads you want.

6. You need to negotiate your prices. Always choose the price terms that will work out for you. The following are some of the price structure requirement for some online ads. Per impression, you are going to pay a CPM (Cost per thousand) price structure when your banner appears. Per click through you are going to pay every success your ads get. Per lead, you are going to pay when somebody gets online registration or they request some of your catalog. Per sale, you are going to pay when someone purchase the products you have advertised. These are some of the payment terms for ads. Anyway you can negotiate your prices since there is actually no standard rates. Rates are always variable depending on your negotiation.

7. Choose the best sites to cover your advertisements. You don?t want your efforts and money to go futile since you’re talking about serious business here.

8. After you have purchase ads, you need to review the results. Make necessary adjustments if needed. Some changes might occur and they might be completed within days. So check if your ads met your standard goals.

Those are some of the guidelines when purchasing advertisements on other sites. Online advertisements should be attractive enough for your main customers. Online advertisements made a real impact on the businesses. Business enthusiasts should be very careful when choosing the site where they want to advertise their products. Let your business grow! Online advertisements – a sure fire for your business.

Republished with author’s permission http://jtmoreno.info

Quit Your Job and Go Full-Time Online

What a great daydream this is: You make a ton of money online and then go tell your boss to ‘have a nice day.’ This is the scenario you see in sales letters all the time. “Buy this product, put it to work and next week you can kiss your job goodbye, forever.”

How to Quit Your Job and Go Full-Time Online

Real life doesn’t always work like a sales letter. In fact, life continually gets in the way. You make some extra money but then it dries up. Or you have an emergency and the extra money bails you out of that crisis but you’re no further ahead.

Or – and this is the most common of all – you have the best of intentions but you never quite get around to making that fortune online. And so you are still at your job. Even though a year ago/two years ago/five years ago/ you swore you would be retired by now.

Whoops.

How do you eat an apple? Unless you’re a horse, you eat it one bite at a time. In my early years I found that building your online income and telling your boss to shove it works the same way – you go through the process of replacing your income one step at a time.

It’s a funny thing: You can make $5,000 a month online fairly easily, but only when you KNOW you can do it. Until you KNOW it, it seems just out of reach. And as long as the goal seems out of reach, your subconscious will sabotage you every step of the way to see to it that it never happens. If you can’t conceive it, there is no way you’re going to achieve it, no matter how hard you try.

It’s like getting a job. You can’t get the job without experience, but you can’t get experience without a job. Same way with making money online.

But right now, this instant, I’ll bet you know that you can make enough to cover just one of your bills, right?

So pick a monthly bill of yours, any bill. Now get enough income coming in each month to completely cover that bill. Maybe it’s your $100 water bill. Great. All you need to make is a consistent $100 a month, and it’s taken care of.

Don’t spend this new income on anything but paying that bill. Any money you make above what it takes to pay the bill is either reinvested into your business, or…

… you pick another bill and start covering that each month, too. And you just keep adding another bill and another bill into the mix until they are ALL covered, including your mortgage or rent, including your food, including everything.

But notice how you did it – not all at once, but simply one bill at a time. Your mind can wrap itself around this concept of taking it one step at a time. Your subconscious will stop fighting you and you’ll be surprised how easy the process becomes. It’s all about small steps that prove you can do it, that prove you can move on to the next level, and the next.

Once you’ve got all of your bills covered and then some, you can quit your day job with confidence, because now you KNOW you can make money online. There is no question. You’ve already proven you’ve got the confidence and the skills.

The magic is this: Instead of sitting down at your computer and thinking, “Okay, I’ve got to make enough money to cover all my expenses this month,” you simply tell yourself you’re going to make enough to cover one little bill.

You’re no longer trying to create an entire business, you’re simply taking the first steps. You’re enjoying numerous successes along the way that fuel you to keep going.

Get that first bill paid and you’ll be on your way to achieving total financial freedom, one step at a time.

So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…

How to Make Your First $100,000 Online in as Little as 30 Minutes Per Day, With Just 3 Super Simple PROVEN Steps

9 Ways to Obtain and Use Money Making Keywords

Hunting for the most profitable keywords is no joke to many internet marketers and website owners. In fact, people will pay good money just to be able to obtain these moneymaking keywords because they know that these can translate to incredible earnings. If you’re a little apprehensive about paying for keywords, take heart. There are some cool resources on the internet you can use for Free. That’s right, at no cost. Here are nine ways how you can make use of stuff online to hike your popularity factor:

Find out how certain keywords perform from search engines. Before anything else, remember that not all moneymaking keywords are right for you. What’s the point of using keywords pertaining to techno gadgets if your website is all about scrapbooking?

Find out which keywords work best for your website and then use search engines such as Google and Yahoo!. These are free resources you can use on the internet that will give you an idea of how many searches are performed on a given keyword/s and/or keyword phrase. The number of searches you’ll find will help you determine the kind of keywords that will land you on the SERPs or Search Engine Results Pages.

Submit your website for indexing. It’s tough to get noticed online especially if you’re just starting your website. Be proactive about letting others know about you by submitting your site to the most popular search engines. The three most popular search sites are Google, Yahoo! and MSN. Go to their websites and add your URL address, start building your site’s traffic volume and watch your income grow.

Link up. Another great internet resource that is used by many website owners is linking. You can exchange links with other websites who belong to the same industry as you or are at least related to the type of business you have.

Linking with other websites is free, fun and very productive. Consider it as being referred to by a friend of a friend. If you link your website to a reputable site, traffic from that site can get directed your way. Imagine receiving just 10% of the traffic from a site that receives 2,000 visitors a day. That’s 200 more clicks on top of the ones you already receive on a regular basis from one site alone.

Be careful, though. Some sites with less-than-good reputation can damage yours as well. Search engines prefer linking sites that offer quality. If you’re linked up with a site that pulls you down, consider asking that site to remove links to your website.

Use your own resource. We mean your common sense. Some keywords have a lifespan while others shine brightest during a particular season. Keywords such as ‘Halloween costumes’ and ‘costume masks’, for example, are much more in demand during the months of September and October. When November and December come along, you probably don’t need a free resource on the internet just to find out that certain keywords related to Thanksgiving and Christmas are much more in demand.

Keywords are some of the most valuable resources you can use online. They can help you build your business and drive traffic to your site. They can even be a direct source of income for many individuals.

Learn everything you need to know about how to use keywords to increase your site’s exposure from ‘Keyword Research’ from The Barking Videos series. Using keywords to increase your site’s traffic can be tricky and you’ll need all the help you can get. Learn as much as you can so you don’t waste your time on keywords that will do nothing for your bottom line.

Republished with author’s permission http://jtmoreno.info

10 Simple Ways to Make Your Email Signature Generate Traffic to Your Website

Not all online strategies used to generate traffic for your website will cost you money. Sometimes, it’s even the free ones that generate the most traffic for your website. One good example is that would be your email signature.

Tip #1 Keep it short. It would be pretty ludicrous to have your email signature longer than the body of your email, not to mention blatantly obvious as an attempt to market your products and services. When using email signature to generate traffic, subtlety and brevity are the keys.

Tip #2 Start with the signature. As these are email signatures, it’s best to make it seem that way by starting with your name and the name of the business you own or are working for. Do include your position as well.

Tip #3 Don’t forget to include your email address. Never mind that your email address is obviously visible in the field indicating the sender’s address. Your customers may be too busy to scroll the page up to copy your email address from the sender box. If you want to give your prospects the utmost convenience for contacting you then add your email address to your signature. It wouldn’t hurt to do so, anyway.

Tip #4 Include your website address. Again, you want to make it convenient for prospects to contact you. If you make mention of your website address too often in the body of your email, this could turn your readers off. Thus, it’s better to maintain the quality of content of your email and satisfy yourself with mentioning your website address in your email signature. This way, you get to advertise about your website without risking antagonizing your readers.

Tip #5 Are there any other contact details you can include? If possible, your email signature should also contain your office or company address, landline and mobile phone number, as well as your fax number. If your IM handle is important then go ahead and include that, too. If you have a toll free number, you definitely have to include that, together with a statement indicating its toll-free status.

Tip #6 Does your business have a tagline? Taglines are usually brief but catchy lines and which define either the identity or mission of the business. If you have one, include that in your email signature.

Tip #7 Include a short but friendly invitation to contact you if your readers have any inquiries or concerns about the products and services you’re selling. You want to make it very clear that you’d welcome any overtures in their part without appearing eager.

Tip #8 Do you have an email newsletter they can subscribe to? How about an RSS feed? If there?s anything that your readers can subscribe to for free, you definitely have to include that in your email signature. Make sure to limit your invitation to one sentence only. Remember, we need to keep this short.

Tip #9 Are there any other thing you can offer for free? How about free trials on your services or free gift items for referrals? Anything that you can use as bait must also be included in your email signature.

Tip #10 Lastly, make sure your email signature is easily distinguishable by using borders and line spaces. Use the appropriate size, style, and color of font to make the text easy to read.

Republished with author’s permission http://jtmoreno.info

Twitter Tricks that Increase Your Influence

Twitter can be one of the best tools in your marketing arsenal when you know how to leverage this social network to your maximum advantage. That’s why I’ve compiled some of the best tips and tricks for building your lists of followers and converting those people into sales. First, we’ll start with the tips which serve as a great review for seasoned users as well as an awesome guide to those new to Twitter. And then we’ll then move on to the more advanced tricks where you can really turn up the volume on your marketing.

Twitter Tricks that Increase Your Influence

Twitter Tips

Have a killer bio. Make it benefit oriented for the reader. Give a clear indication of what they can discover from following you. Add in a touch of humor, show that you’re human, add a bit of intrigue, and target it to the exact person you want to attract. Yes, it’s a tall order for a short bio, so work on it and then don’t be afraid to tweak it as you think of better ways to word what you want to say.

Tweet consistently – as in every day and even several times a day. Use a social media tool to schedule great content and even retweets to be dispersed at the best times throughout the day.

Make your tweets short enough that other people can retweet them, adding a short comment of their own. Generally 250 characters or less is good.

Reposting is cool if your content is great. In fact, it’s not only cool, it’s unfair to followers if you only post it once. What if they missed it?

Respond to everyone. Whether they’re retweeting you, mentioning you or favoriting your tweet, be sure to respond back. Think of it this way: If someone standing next to you at a party said to the group, “You’ve got to hear what this person just said,” and points to you – or if they ask you a question – wouldn’t you respond back? Of course you would. And imagine how they would feel if you just ignored them. Ouch.

Tip your hat often and liberally. When you link to someone’s content or share something from someone else, add an @AccountName mention. People love to get credit for their own stuff, and they should get credit for it, too.

Let everyone see your tweet – unless you don’t want them to. If you place a mention at the beginning of your tweet, only you, the person receiving your tweet and anyone who happens to follow both accounts will see the tweets in their streams. This is useful if you want to keep your exchange private, but not if you want everyone else to see the tweet, too.

Get your Twitter emails down to a manageable amount. Go to Twitter’s email notifications center and you’ll see that Twitter has over 20 different email settings you can turn on or off. Customize these settings to suit you so that you stay in the loop but don’t get overwhelmed.

Don’t try to read every Tweet, because you can’t. And even if you could, it takes too much time. Instead, carefully choose whose tweets you want to read. Then create a Twitter list of just these accounts.

In the beginning, follow a lot of people to maximize the growth of your own followers. Later – if you want – you can use one of the many tools available to weed out those who no longer use Twitter, don’t follow you back, don’t engage, etc.

Twitter Tricks

Whether you’re a new or a seasoned Twitter user, odds are there are at least a few Twitter tricks here you don’t know about yet.

Get every Tweet you ever made. Maybe you want to see what you were doing on March 10th, 2009. Or you want to glean all the great tips you’ve given throughout the years and put them in a book. Whatever your reason, you can get ALL of your tweets since the beginning of Twitter by following the instructions here: help.twitter.com/en/managing-your-account/how-to-download-your-twitter-archive

Use Twitter advanced search to find ANYTHING. Twitter advanced search is a powerful tool for finding tweets on any topic or tweets to or from particular people. Plus you can search geographically, search certain time periods, search for a key term coupled with a URL, search for particular attitudes on a topic and more. Here’s a list of search operators and how to use them: support.twitter.com/articles/71577-using-advanced-search

Use hashtags. A lot. When someone searches for a particular hashtag, your tweet will show up regardless of whether or not they follow you. Tweets with hashtags get more engagement, more new followers and put you more in the spotlight while improving your reputation. Those little hashtags pack a powerful punch.

Like shortcuts? Twitter has a BUNCH of them to save you time. For example, click ‘n’ for new tweet, ‘f’ for favorite, ‘r’ for reply and ‘t’ for retweet. To get the full list, type ‘?’ into Twitter.

Tweet during the work day on Eastern time, Monday through Thursday for the greatest engagement.

If you’re using Twitter for business, schedule it into your day. Be sure to check Twitter once or twice each day to respond to conversations.

Find out what lists you’re on. From your lists page, click on “member of.” You might get some interesting info from seeing the types of lists you’re on, as well as insight into how people perceive you.

Subscribe to lists. You can only subscribe to public lists, not private. Go to the person’s profile, click ‘lists,’ and choose what list you’d like to subscribe to. This is a great way to get info on a particular niche, as well as getting yourself acquainted with players in the field.

Use Favorites your favorite way. Favorites is a versatile tool. You can favorite because you like something, because you want to bookmark something for later or because you want to end a conversation. Some use it as an endorsement, such as when they want to privately back one side of a Twitter debate. Others favorite because they don’t want to spam their followers with a lot of tweets.

Use Favorites to entice someone to follow you. If you follow someone on Twitter and want to express approval for a tweet they sent while making them aware of your own presence, sometimes hitting the favorite button is the way to go.

Find your best followers. Using Social Rank (socialrank.com), you can find out which of your followers are the most engaged, which are the most valuable and which are overall the best. Social Rank looks at things like influence, follower count, content and engagement when making this determination, so you’ve got real info backing the choices and not just your gut instinct. From there you can choose which followers are a priority to build relationships with.

One more thing: Do you think Twitter is just for the young? Think again. The fastest growing demographic on Twitter is the 55-64 year age bracket. In fact, this demographic has grown 79% since 2012. So if you’re marketing to this group, Twitter can reach them.

Another amazing fact: 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them. In fact, 63% of smartphone owners keep their phone with them for all but an hour of their waking day. This gives you potential access to your prospects at all times of the day, every day of the week.

Bottom line: As with most marketing strategies, your best bet is to ALWAYS get prospects to your squeeze page and onto your list as fast as possible. Social media can be fickle – you may or may not get a particular message to your followers. But once you’ve got them on your list, they’re yours to market to anytime you like.

So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…

How to Make Your First $100,000 Online in as Little as 30 Minutes Per Day, With Just 3 Super Simple PROVEN Steps

8 Ways To Run Your Own Home Business

Do you remember when you first started out your home business? You researched as much information as possible and thought you were an expert in the business. It has now been quite some time since you did your research, and lots of things have changed during that time. It’s time to do your research again. The information here will help you recapture the excitement you felt when you began.

Make sure to put the name of your home business and the url to your website in the signature of every email that you send out. Also, do the same on any blogs or message boards that you actively post on. People who like what you have to say will be likely to click the link.

Trade your products with other home businesses. This increases the visibility of your product and your business. It also creates solid, long-lasting relationships with other individuals in similar situations. These connections could prove helpful in the future, so it is best to maintain as many as possible. If you are not sure where to begin, use the internet as a resource.

Find out what type of business interests you and suits your needs. Determine what your goals are and figure out what you are capable of handling. Do something you have an interest in. You will find it easier to succeed in a business you have a personal interest in or love for.

Maintain a steady, strict schedule for work. With set office hours, you will avoid working at all hours of the day and night. Sticking to your schedule will help you to stay on track and separate your home and work life. Your social life will still be intact at the end of the week this way.

Upon choosing a brand name, make sure that you snag a recognizable, straightforward domain name. A domain name lends your business credibility, and makes it easier to boost page ranks on top search engines. A domain name will also make it easier for your customers to remember your web address.

Seek out advice from a tax professional. They can help you find ways in which you may be able to reduce the amount of taxable business income at the end of the year. Paying a professional for an hour or two of consultation will pay off in the long run if it saves you money.

You should make it easy for customers to get in contact with you. Your business website should have an email link available on every single sub-page. This keeps communication front and center, and makes it look like you really take care to communicate with customers. It is a simple way to build trust with customers.

Finally, you need the same fire in your belly that you had for your home business when it began. It’s important to succeed, but you may have forgotten quite a lot of information that helped you get there. Let’s hope that this article provided you with lots of new and interesting information to use.

Republished with author’s permission http://jtmoreno.info

5 Simple Ways to Obtain and Use Moneymaking Keywords

Hunting for the most profitable keywords is no joke to many internet marketers and website owners. In fact, people will pay good money just to be able to obtain these moneymaking keywords because they know that these can translate to incredible earnings. If you’re a little apprehensive about paying for keywords, take heart. There are some cool resources on the internet you can use for free. That’s right at no cost. Here are ways how you can make use of stuff online to hike your popularity factor: Find out how certain keywords perform from search engines. Before anything else, remember that not all moneymaking keywords are right for you. What’s the point of using keywords pertaining to techno gadgets if your website is all about scrapbooking?

Find out which keywords work best for your website and then use search engines such as Google and Yahoo!. These are free resources you can use on the internet that will give you an idea of how many searches are performed on a given keyword/s and/or keyword phrase. The number of searches you’ll find will help you determine the kind of keywords that will land you on the SERPs or Search Engine Results Pages.

Submit your website for indexing. It’s tough to get noticed online especially if you’re just starting your website. Be proactive about letting others know about you by submitting your site to the most popular search engines. The three most popular search sites are Google, Yahoo! and MSN. Go to their websites and add your URL address, start building your site’s traffic volume and watch your income grow.

Link up. Another great internet resource that is used by many website owners is linking. You can exchange links with other websites who belong to the same industry as you or are at least related to the type of business you have.

Linking with other websites is free, fun and very productive. Consider it as being referred to by a friend of a friend. If you link your website to a reputable site, traffic from that site can get directed your way. Imagine receiving just 10% of the traffic from a site that receives 2,000 visitors a day. That’s 200 more clicks on top of the ones you already receive on a regular basis from one site alone.

Be careful, though. Some sites with less-than-good reputation can damage yours as well. Search engines prefer linking sites that offer quality. If you’re linked up with a site that pulls you down, consider asking that site to remove links to your website.

Use your own resource. We mean your common sense. Some keywords have a lifespan while others shine brightest during a particular season. Keywords such as ‘Halloween costumes’ and ‘costume masks’, for example, are much more in demand during the months of September and October. When November and December come along, you probably don’t need a free resource on the internet just to find out that certain keywords related to Thanksgiving and Christmas are much more in demand.

Keywords are some of the most valuable resources you can use online. They can help you build your business and drive traffic to your site. They can even be a direct source of income for many individuals.

Learn everything you need to know about how to use keywords to increase your site’s exposure from ‘Keyword Research’ from The Barking Videos series. Using keywords to increase your site’s traffic can be tricky and you’ll need all the help you can get. Learn as much as you can so you don’t waste your time on keywords that will do nothing for your bottom line.

Republished with author’s permission http://InternetMarketBiz.com

Advice For Your New Tech Blogging Business Is Here

Are you looking to create an online presence where people follow you on a daily basis? The content you’ll find here will be perfect for you if you’re looking to better your blog. This guide will cover great advice that you can use in creating a blog and you will get the popularity level that you desire.

Ensure that you are posting very often in the blogs that you operate. At the minimum, you should aim to post one time on each blog every single day during the weekdays. Of course, posting more is always welcome. This shows your visitors that you are a very active blogger, which will make them more prone to keep visiting your blogs.

A key to a successful blog is to blog often. Many bloggers will start by posting once a week, or once a day, and then fail to continue the frequent updates. Even if readers love your blog, they’ll lose interest if they have to wait a long time for updates. A good rule of thumb is to create new blogs weekly and send out email updates.

Since blogging is on a personal level you should avoid writing formally. You should still write in a professional manner and use proper grammar. Your readers will be able to relate to you more when you are writing to them in a casual way and will continue reading your blogs.

Utilizing social media websites is a great way to generate interest and increase traffic to your blog. You can use Twitter and Facebook to inform readers of new blog articles which they can then share with their friends. These websites also serve as a way to interact with your readers, and find out what they are interested in. Tailor your blog updates to their interests.

If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.

Commenting on other blogs is one of the best ways to generate traffic to your blog. If you read an interesting article, write a compelling comment that offers a unique perspective. Include a link to your blog. The people who read your comment will likely want to read more of what you have to say, and will visit your blog.

Your blog goes much further than just your posts. It may look like just a collection of various articles, but it’s so much more. To be a successful blogger, your blog needs a presence. This is created by your posts and comments, both on your blog and other online sites.

With all that you now understand about blogging and how it can help you, you should now have a strategy in mind for how you want to go about blogging in the future. Just take into consideration that it takes time to truly establish a blog with the level of success you hope to achieve.

Republished with author’s permission. http://InternetMarketBiz.com

2 Sane Methods that Get Readers to Stop Ignoring Your Emails (+ 1 Crazy Method…)

Standing apart from the crowd of other emails in your prospects’ inbox isn’t easy. There are gimmicky ways to do it – write subject lines that shock, use lots of funny characters in the subject line, use the latest “hot” subject line [for the past year this has been “Hey”] and so forth. But how do you get your recipients to become avid readers of your emails?

2 Sane Methods that Get Readers to  Stop Ignoring Your Emails (+ 1 Crazy Method...)

Sane Method #1 – Tell stories. There is a marketer who appears in my inbox about once a day. Gmail highlights this email, because Gmail knows I read his emails. Why? Because he entertains me with stories. I know when I click his email I’m going to get swept up into another world. And even if it’s just his world and just for a minute, it’s a great escape to my otherwise sometimes monotonous day. And yes, I buy his products, too.

There’s an added bonus to telling stories besides the fact that your emails get opened and read, and it’s this: Telling stories is fun. Instead of selling, selling and more selling, you’re now entertaining. You can embellish, you can be flamboyant, you can add your own personal touch, you can get creative and you can have a blast doing it.

Suddenly your day is just a little more exciting because every moment you’re watching for the next story to fall into your life. Even a routine trip to the store can become an exciting adventure. The newspaper holds new meaning and the websites you visit are a treasure trove of possible stories you can share.

Sane Method #2 – Be a coach. Think of your readers as your students. Love your subject and stick to your subject. Only build your list with people who want info on your particular subject, then teach them all you can about it. When it comes to recommending products, tell them the good and the bad. Give them lots of detail. Be their coach first and foremost and they will hang on your every word.

This method works especially well if you love your topic. If you find yourself spending hours on the Internet learning about this topic, hitting all the forums and websites, finding the best products and so forth, then this method is for you. Every new site you visit is an adventure because you are continually on the lookout for more information you can share with your students. And selling becomes easy because again, you are simply sharing your knowledge with your students.

The [Not-so] Crazy Method – Hide clues in your emails that lead to prizes. I haven’t yet tried this method but I’ve been tempted. What if every email you send out holds a clue to a valuable prize? Collect all the clues and you find the prize online. There’s little doubt this method will get your emails opened, but will they be read? In the right niche, yes. Imagine doing this in a gaming niche – what a killer technique. The viral effect alone could be huge.

So tell me – is this last method crazy, or a millionaire maker? I don’t know of anyone who’s doing it – yet. But no doubt someone will. And in the right hands, it could be powerful, indeed.

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