1. Identify your best customers. If you have only two lists, one of prospects and one of people who have actually made a purchase from you, then of course choose your list of buyers. But if you have a list of repeat buyers or customers who have made large purchases from you, then you want to choose that list. Whoever your best buyers are, those are the ones upon which you want to focus your efforts.
2. Talk to these people. You might call some of them if you have phone numbers, or more likely you will send them an email or survey. Identify what they most need and most want right now. Some things they might need, and other things they might want. What you’re really looking for is the one they both need and want.
3. Based on what you learn, create a high value offer with a matching price tag. In other words, you’re going to offer tremendous value and charge accordingly. This won’t be for all of your customers, but then again you’re only targeting your very best customers with this offer.
4. Make the offer to your valued customers. If you’ve done this correctly, you should see a nice cash infusion into your business, and this entire process can be done in less than a week.
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