Turn a 20-Minute Phone Call into $10,000

If you have an interest in selling high ticket coaching, I urge you to spy on other marketers to see how they do it. Oftentimes it starts with a web page or an email message asking you to respond for more details.

You fill out your name and maybe answer some questions that make it seem like you have to qualify. In some cases you do have to qualify because the person wants to only work with a couple dozen serious people. And that makes sense.

But in many other cases, it’s totally unclear WHO is doing the coaching. You might think it’s the big name marketer who is going to walk you through whatever it is that you’re doing, but it turns out to be a minion of theirs instead. Which is okay too, as long as they tell you that up front.

But here’s what I think is the most interesting part of all this…

In many cases the pricing is flexible.

Maybe the coaching is $5,000 a month, but you can only afford $2,000. Or the coaching is $10,000, but you only have $1,000 left on your credit card. Normally it doesn’t matter because they will gladly sign you up anyway.

Does the person who paid $1,000 get the same level of coaching as the person who paid $10,000? I have no idea. But what is clear is that the folks selling coaching are extremely effective at getting the maximum amount of revenue from clients.

I highly recommend if you want to offer coaching to your clients, that you first get on the phone with others who are selling coaching and record their pitches. Make a note of what you like and what you don’t like and then adjust your own story accordingly.
In most cases you’ll be talking to professional salespeople who are often working from a proven script. And while you might not want to employ your own salespeople or use a script, you can still learn a great deal about how to turn a 20-minute phone conversation into $10,000.

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